Patrick Galvin, who publishes the blog Buzz Builder just wrote a great post about how photographers can create word-of-mouth referrals.
I was impressed by the idea, not because it was so revolutionary, because it’s not. And not because it’s slick, because it’s not.
What impressed me was how ordinary, simply, straight-forward, and common-sensical it was. The photographer Patrick wrote about put together two desires:
– The desire for parents to hand out photos of their kids.
– The desire for the photographer to make contact with friends of the parents (who probably also have kids, and also could use a photographer) without being wierd or strange about it.
So the photographer used digital technology to print out cards with the kids’ photos on them, as well as the photographer’s contact information, and just gave them to the parents to hand out. Which they did.
The solution is elegant, and obvious. But only obvious if you take the time to think about it.
Where do you see your own desires and your clients’ desires intersecting? What kind of creative solutions do you see where your marketing efforts can actually add value and serve the client?
Or, alternatively, where are you having trouble linking up your clients’ needs and your needs?
2 Responses
Mark,
Thanks for the link to my post about the photographers using creative marketing techniques. You do such a great job in your blog and other materials in pointing out the necessity of creating businesses that truly sync individual and client needs. Keep up the great work!
Best,
Patrick
You’re welcome, Patrick- I loved the entry, and I love what you’re doing, too. If you keep doing what you’re doing, I think I can promise to keep pace. 😉