Something I Have To Tell You About Marketing
I’ve been fielding some questions from folks about the Momentum course, and I’d like to answer a couple of them before digging into the topic for today- “Something I have to tell you about marketing.” Q: How far along do I have to be/how big an email list/etc, etc do I need for the Momentum […]
The Tender Art of Niching: No-Cost PDF Download
I wanted to share a portion of a lesson from our Momentum Course, on the Tender Art of Niching. It’s maddening the way all those professional marketers say: “Well, first pick a niche, and then…” ERRRRRRrrrr! Hold everything, buddy! Don’t move on, I’m still stuck on step one!
The Two Ways to Overcome a Paralyzing Lack of Confidence
Years ago when I was a rookie paramedic, I remember walking into someone’s living room on a call. When I walked in the patient looked up at me. The patient’s family looked at me. The four firefighters that were already on scene looked at me. My partner, who had walked in before me and who […]
Is Your Offer Too Big or Too Small?
When you craft an offer in your business, do you go for the full meal deal, and offer a 12 month, in-depth program and maybe no one enrolls? Or do you go for a quick 3 session program, but it doesn’t generate much revenue, and after three weeks you have to do it again? It’s […]
When the Divine is Far Away From Your Business
In a recent Spiritual Nourishment call for the Heart of Business Alumni Community, a question came up from one of our members about being too agitated or upset to access the experience of sweetness, peace and wisdom that she was used to in spiritual practice. This can be a real problem when big decisions in […]
Beets, Miserable Meetings and Your Micro Business
This week we have a long-overdue team retreat for Heart of Business. We found a perfect house on AirBnB to rent for three days, and even the two members who can’t be here live will be Skyping in to participate. For two and a half days we’re going to be digging into the project sprawl […]
Teach and Grow Rich!
This post is by my friend, colleague and mastermind buddy Jennifer Louden. She and Michele Lisenbury-Christensen are doing amazing work with TeachNow!, and since so many in the Heart of Business community make their living, or a portion of their living, by teaching, I thought you would really enjoy this. I highly recommend TeachNow if […]
Hype, Urgency and the Crisis in Small Business
I like to be positive and upbeat, but I have to warn you that I spent years as an activist on different issues. Being positive is important, but it can also lead to a certain blindness that devolves to a belief that everything is okay. Everything isn’t okay. Our economy is dysfunctional, sick, ailing. No, […]
How to Escape from Glass-Empty Negative Clients
Someone recently asked, “Negative people make me sad. You really have nothing better to do with your time? Many seem stuck almost intentionally as a way of not showing up. I’m really interested in helping them step into a better place. But it takes action on their part. I guess that’s the real question. How […]
Control Versus Do-It-Yourself
I mentioned last week that during a day trip out to the Oregon coast we stopped at Camp 18. Although we missed our scheduled departure of 7am, we did manage to get the kids in the car, and all of us on the road by 8:30am, which was definitely a victory. However, only 20 minutes […]