How to Use Systems Without Turning Into a Zombie
A zombie is a corpse, re-animated by evil powers. So often when we encounter larger corporations, we encounter their systems, and we feel as if zombies have been sent to attack us. It’s no wonder we hang up on telemarketers.
And yet, if your business is going to be vital, healthy, and thriving, it will need systems to be able to stand up on its own.
How can you use systems without creating customer-chasing zombies? Read this article.
Coming Up with Article Titles for Your Business
Coming up with article titles for your business. It’s not fair: newspapers come up with tens of thousands of words every day, and yet you’re left staring at a blank screen wondering what to write.
Writing articles, workbooks, even a book, is one of the best things you can do to promote your business, and build trust with your current customers. So where do you get the inspiration to just keep writing more and more and more?
Maybe the newspapers have something to tell us. Read this article.
Is an Asteroid the Only Antidote for Despair?
With the way the world is going, sometimes I just want to hide under the covers. Wars. Epidemics. Global warming. It all seems to much, and just being in business can seem like a useless way to spend our time.
As a client asked me, Wouldn’t it better if the big asteroid just came and we started all over from scratch?
Resist the call of despair. Your business, and your heart, means more than you can imagine. Read this article.
Why You Don't Want Michelangelo Working On Your Website
Everyone wants to live surrounded by beauty. Beauty soothes the soul, and lifts the spirit. It inspires us and keeps us healthy. We all want beauty.
Unfortunately, this desire to have beauty means that you can spend a great deal of time creating a ‘unique and beautiful’ web design that people actually avoid.
How can you spend so much time on beauty, sacrifice so much money with a designer, and still end up with a mess? Read this article.
Why It's So Hard to Ask for Money, and How to Make It Easier
Are you like most of us, and stutter, or gloss over, asking for money from your customers? It may seem silly, but asking for the money can be really hard to do.
Unfortunately, that leaves you out of integrity with yourself and your customer. But, it’s not because you didn’t ask for the money.
Where did you go out of integrity? Where is the problem? Read this article.
What Magazine Editors Know About Funding Your Business
Every month I spend my business’ money training and education. Books, classes, audios, products. It costs a pretty penny.
There was something I learned when I was a magazine editor, that most business people don’t know. If you know it, too, it can help to lighten the load of your training budget.
What In the Heck Does Go On Your Business’ Home Page?
Every website has a home page- but does yours welcome people in, or shut people out?
The art of making someone feel welcome at a party is skill, for sure. We’ve all been to parties where the ambience is a little frosty, or awkward. People chat idly for a little while, drink your sparkling water, and leave.
You don’t want that happening on your website.
So, what do you put your home page?
Why and How to Create an Information Product
Have you put off, or given up entirely, the idea of writing that book, or creating a CD or DVD, for your business?
Maybe you’ve let that idea slip away because you thought your business wasn’t suited to it. I mean, what you do is so individual and personal, or too complicated to explain, or so intuitive in nature, that it can’t be captured in a product.
Or maybe you already sell a product, and you can’t imagine what a book or CD would possibly do for your business.
These kinds of products- books, CDs, DVDs and their digital downloadable equivalents: pdfs, mp3s, mpegs – are called information products, ‘info products’ for short.
And, if you are putting off creating one, you are doing a disservice to all the people who are waiting for you.
Why Your Business Needs a Peer-Led MasterMind Group
Are you taking the Big Gulp?
The ‘Big Gulp’ is what happens when the new doctor has been through years of school, amassed a six-figure medical school debt, and graduated with her friends and colleagues. She excitedly rents a space to open her medical practice, hangs out her shingle, and waits for clients.
I bet, even if you aren’t a doctor, that you’re familiar with the Big Gulp. There are a lot of reasons for the Big Gulp- lack of business knowledge, lack of marketing knowledge, fear of failure, financial pressures, fear of failing her patients, even fear of success.
But, as a doctor might say, those are just symptoms. They aren’t the true cause of the Big Gulp.
Email Signatures That Really Hold Water
You know that thing-a-ma-jig that dangles on the end of your emails?
That’s right, your email signature. Does it really deliver? Do people really click through your link to your website?
Here’s another question; do you click through other people’s signatures? And if you don’t, why does your signature read just like the ones that you don’t click through, either?