What You Need to Do to Avoid Burning Money on Advertising
Advertising. Curse? Money hole? Or powerful venue? It seems so obvious: where else, for a few hundred dollars, could you get in front of thousands of people? And it’s true that many of them are really wanting what you’re offering. Unfortunately, the vast majority of advertising ends up being good to wrap fish in, and […]
The 3 Things that Gandhi, Mandela, and MLK, Jr. Knew About Marketing
Nelson Mandela is reported to have a presence that, when he walks into the room, you can just “feel it.” Gandhi and the Reverend Martin Luther King, Jr. had similar effects on people. All three of them were at the heart of great movements that helped millions of people, and their names are household words […]
Why Getting Help In Your Business Can Create Chaos
I want you to imagine you’re a paramedic. You drive up in your ambulance, and turn off the siren. Looking out through the windshield you see a car has smashed into a bus, and flipped over on its roof. There are people milling around, all of them pointing in different directions, “Come here first! This […]
Why Not to Get Help When Your Business Looks Like a Bus Accident
I want you to imagine you’re a paramedic.
You drive up in your ambulance, and turn off the siren. Looking out through the windshield you see a car has smashed into a bus, and flipped over on its roof. There are people milling around, all of them pointing in different directions, “Come here first! This person needs you first!”
There’s just you and your partner, and more people than you can easily count need help. Dispatch has already told you that the system is ‘Level 0’ – meaning all the other ambulances are tied up.
No backup, and too much to do. What do you do?
Writing Articles That Get Read, Remembered and Recommended
You already know you should be writing articles for your business.
But, how do you do it? You watch as all these ‘big name’ writers churn out article after article, seemingly effortlessly, and meanwhile your just wanting to write even one that is spot-on, and really helpful for your customers.
And it wouldn’t be a bad thing if it helped your marketing, too.
How to Deal with "Freeloaders" in Your Business
Can you give it to me for free?
If you’ve been in business for more than five minutes, you’ve probably heard this one from somebody, in some form. Are they a con artist? Do they genuinely need help? You’ve got your values- you are doing this thing called business because you want to help. But if you give it all away…
It can be a very uncomfortable situation- but there is a way to deal with freeloaders. And it’s as easy as one… two… three… then back-up to one.
What am I talking about?
How Long Does It Take to Get a Business Going?
Are you violating child labor laws with your small business? I don’t mean are you using a sweatshop to produce your products. I mean- how long has your business been around, and are your expectations of it reasonable?
How long does it take to get a business going?
How to Get Fear Off Your Business’ Back
I’m sure that, like me, you never get scared in business. Of course, we all know that’s a bunch of baloney- we all get scared. Depending on where your business is, fear might even be a daily visitor.
Is this a curse? Are you doomed? Is something wrong?
You have to start dealing with fear much differently. But how? If you ignore fear, it ambushes you at night. If you let the fear in, it’s easy to freeze and collapse.
There is another way to deal with fear, and get it off your back.
Why Less Passion Is Better for Your Business
Gobble-gobble-gobble- everyone seems to be talking about how necessary it is to ‘fuel your passion’ to succeed in business.
I’m here to say ‘No!’ You don’t need to fuel your passion- less passion is sometimes much, much better for your long-term business.
How to Be Unique When What You Do Isn't Yours
When you’re lost and it’s dark out, it’s a good idea to follow someone very closely- especially if they know where they’re going. But, after a while, it will be time to back off and realize that you aren’t going where they’re going- you’re going where you’re going.
Unfortunately, many business owners don’t back off and go their own way before they’ve become intimate with the rear bumper just ahead.