Is Discounting Destabilizing the Globe?
Discounting is a demon that threatens globality stability. Maybe that’s a little strong, but given the outcomes of what a discounting mindset has done to our planet, it doesn’t necessarily seem too strong.
And yet, discounting seems like such an easy solution. Take a little off the top, and you sell more. And more people can afford it. And everything works better.
That’s not exactly true, and if you are attached to discounting, you may be hurting your customers and your business more than you think.
How Your Writing Can Have Impact for 2,700 Years
As taught to you by Homer. Not Homer Simpson, but Homer of that 2700 year-old ancient Greek epic The Illiad. You may turn up your nose at ancient texts, but a lot more people have read Homer than have read you. And if you are trying to use your writing, on websites, in articles, or […]
How Homer Can Teach Your Writing to Last 2,700 Years
How well you write is critical to your business. Writing is what is on your website, in your advertising, your marketing copy, any articles you write, even email responses. And, chances are, most of the writing you read tends to be a little boring.
Is yours any different from the boring masses?
Here’s your choice: feed your writing to the vultures, or jazz it up by learning from someone whose words have lasted 2700 years.
How to Win Compassionately
The sword tip waved within a few inches of my belly. I stood there, waiting, and then- clang- she rushed at me, forcing me back down the strip, and made the touch on me. I lost. I had beaten her easily for a few months- which is no surprise, because I used to fence competitively. […]
Is "Being In Service" Feeling a Little Mealy-Mouthed?
I just want to help people Even if it’s completely true for you (and I hope it is), it may start to sound a little mealy-mouthed. A certain -zing- missing.
What’s missing?
How to win.
Bus isn’t winning heartless, heedless and hateful?
Why You Should Sell Something Before It Exists
What takes about 18 months for larger corporations, but 30 or 40 years for your average small business owner? Okay, it’s not really true, but sometimes it seems that it takes forever for you to take a new idea for a business offer or product from conception to finished product.
The answer to finally finishing? The answer will not only help you make your customers happier, and put more money in your bank account, but it’s also a suprising spiritual development technique.
Why Things Remain Broken
There seems to be a lot wrong with this poor world of ours. That’s why you and I are doing what we’re doing: we’re trying to make things better. With so many dedicated people working, why do so many things remain broken? Broken is as broken does. Well, that’s not the most clear answer. But, […]
How to Serve a Feast That Keeps 'em Coming
What’s the real reason I buy more Medjool dates? (Boy do I love those dates!) It’s not because I like them. It’s not what they do for my health. It’s more obvious than that.
The answer is the real key to repeat business, more referrals, and being of better service to your customers. Do you know what it is?
Some Hot Recommendations
My friend and colleague Adam Kayce, who, when I first met him, was an incredibly important teacher for me, is nearly done with Sixth Sense: How to be Divinely Guided in Your Work and Your Life.
You have to understand that Adam is one of the most accurate intuitives I know. He found mold and an electrical problem in our house from across town. He’s spotted medical problems, and he’s even helped me diagnose my marketing.
Why Your High Prices May Really Be Too Low.
You probably set your prices thinking only of the value of your produce or service, without really thinking about everything your business needs. That means you are probably only charging for 25% of what you need to do. No wonder you feel as if you are on the gerbil wheel!
Does that mean you have to quadruple your prices?