How to Toot Your Horn In a Bio
You’ve written an article. Or you are working on a website. Or you are giving a talk or presentation. In any case, you know you need to write a bio of yourself. Argh! Now you are really up against it- you can either write about yourself in a dry, boring, uninteresting way that tells people […]
Do You Have the Right Focus to Make Your Dream a Business Instead of a Hobby?
We’d all love to make a fabulous living doing what we love to do. And often it’s really possible. Yet, I was speaking with someone who wanted to make a living as an artist. This isn’t any particular person, because I’ve had this conversation with folks numerous times. And, it’s not always about art. Sometimes […]
How to Get Better Results Than the Grim Reaper
In a medical study I read about in Fast Company magazine, only about 12% of heart attack patients changed their lifestyle, even when they were told that if they didn’t change, they would face nearly certain death from a second heart attack. How come only 1 in 9 of these patients changed, even when face- […]
Why Marketing Often Feels Sleazy (and How to Avoid It)
I was recently teaching marketing to a whole flock of spiritual healers at the University of Spiritual Healing and Sufism (formerly known as the Jaffe Institute.) Now, these folks aren’t slouches. Some of them are extremely successful corporate consultants, highly visible doctors used to addressing hundreds of people at conferences, a nationally published spiritual weight-loss […]
Marketing and Copyright Lessons from the Grateful Dead
A month or two back I was in an online discussion with someone who had had an article of theirs printed and quoted from without their permission, and without the proper copyright notice. The author was up in arms and was wondering what to do about it. No matter how much inventory you have, or […]
When to Raise Your Prices Without Feeling Evil About It
There are many legitimate reasons to raise your prices. But, you need to think about more than just yourself here. That’s right, raising your prices can actually be an unselfish act, done in deep service to your cusotmers. Your customers may be missing out on important benefits to themselves if you don’t raise your prices. […]
Why the Most Important Qualification for Your Web Designer Is How Old they are
What’s the most important thing about a web page? Let me break the suspense: before design, before target audience, before usable navigation, here is the single most important thing about a web page: That you can read it! I’ve recently had no less than three conversations with clients, and others, who have confided in me: […]
Business in the Days of Awe: Agreement
We’re half-way through the month of Ramadan, and the Days of Awe ended with Yom Kippur last week, meaning we’re into the joyous Jewish harvest festival of Sukkot. And, this holds the key to the third in this series of articles on the sales conversation. If you missed the first article, you can read it […]
Business in the Days of Awe: Questions
Wednesday night October 12th begins Yom Kippur, as well as celebrating the 9th day of Ramadan. I’m continuing my three-part article series, ‘Business in the Days of Awe.’ If you missed last week’s article, you can read it here for a description of why I’m writing these articles. So, here’s the second article in the […]
Business in the Days of Awe
Tuesday night was a rare confluence of events: Rosh Hashonah, the Jewish new year, ended, heralding the beginning of the Days of Awe– a holy time of introspection for Jews. At the same time, it also marked the beginning of Ramadan, the holy month of fasting for Muslims the world over, serving the same purpose. […]