Showing Them the Door
There she is, someone who has contacted you out of the blue, jazzed, excited, wanting to hire you. What do you do? Say “Yes!” and take their money and get to work? Say “No way, are you crazy, have you been stalking me?” Say “Whoa, let’s slow it down a bit.” In the early days […]
About Selling Too Much
Confession time: we’ve been selling a lot recently. If you’ve been reading this newsletter over the last weeks, you may feel similarly to the reader who asked, “Can you tone it down a bit? Love your offers, but just a little less.” A few echoing sentiments have been less polite. I wanted to let you […]
Introductions… and Is It Worth Selling?
We have two newish members on our team. I say “newish” because they have both been around for awhile and I’ve been awkwardly remiss in not introducing them to you sooner. The first is Trisha Cupra, who I’ve known for years, despite our being on opposite sides of the world. If you’ve been around for […]
Another Way to Fill a Class
What? Teaching Sells sold out in 12 hours? (Or was it six hours?) Either way, they sold out three quarters of a million dollars in products in less than a day? Makes you wonder… How do “they” do that? Earlier this year in my article, “7 Necessaries for Filling a Course” [make this a live […]
Is Opt-In an Evil Gimmick?
In a post yesterday someone I respect highly, Chris Guillebeau wrote an engaging, passionate post on Why People Hate Marketers. In it, he laid out a whole bunch of things about marketing that I totally agree with: marketing is about trust and building relationships. That using scarcity marketing to push people and manipulate them doesn’t […]
The 7 Necessaries for Filling a Course
One of the members of The Business Oasis was having trouble filling a course and had listed a number of bonuses and other types of things she tried at the last minute to bring up the numbers, without much success. Here’s my reply to her, outlining the seven necessary parts to filling a course. I’ve […]
When Is It Okay to Not Get Paid?
Someone was getting started, like brand-new, in their business, and I recommended giving away free sessions to people, willy-nilly. And she was like: “You know, we’ve got bills to pay. How much is really okay to give away, without going gonzo about it?” Fair question. Giving it away for marketing purposes can have limited impact. […]
The Two Easiest Steps to Repeat Clients
Okay, you’ve got two new clients signed up, whew! But then… a newish client completes. And then another one. You’re not ahead at all, you’re right where you started. Oy. What a treadmill! If only clients would stick around for awhile, you could catch your breath and feel stable. Maybe you’d even work on developing […]
How to Avoid Chasing Down the "I'll Think About Its"
It’s been a great conversation–twenty, thirty, oh my gosh, we’ve been on the phone for fifty minutes?! The heart-connection was strong, there seems to be a lot of simpatico between us, and as it’s winding down, they say: “What you’re offering sounds great. Let me think about it, and I’ll get back to you.” Yah, […]
When You Charge More Than You Yourself Can Pay
Would you buy what you’re selling for the price you’re selling it for? One of our readers just let us know she’s grappling with this dilemma: “My biggest challenge is believing in myself. I have trouble asking for the sale, because I personally wouldn’t be able to afford my [own work]. I can’t get my […]