Quitting the "No One Responds to My Offer" Club
A conversation that has cropped up recently in our online community, The Business Oasis, is the perennial problem of: “I’ve got this fantastic offer, and no one is responding to it. No one is even asking about it!” It seems a few people were feeling like they were in that club yet not really wanting […]
Three Questions About Sales
Yesterday I held the no-cost teleclass on the Sacred Moment of the sale, and we had about 350 people registered for it. With those registrations came lots of great questions. Because the topic of sales with heart and integrity is in the air, I thought I would answer three of the most common questions. Let’s […]
Why It's So Hard to Ask for Money and How to Make It Easier
“What’s wrong with me?” Someone in the marketing class was complaining to us, about himself. “My bank account is near zero, and I have twenty thousand dollars in accounts receivable–and all I need to do is send out the invoices.” “Why can’t I send them out? I feel out of integrity with myself.” In different […]
Don't Let Clients Back Out Because of Price
If you’ve been in business for even a short while, you’ve probably gotten one of these emails. You know–someone has signed up for something you offer, and then: “I am so sorry to write you like this: I just got laid off, talked with my spouse and he-she is angry, the stock market tumbled and […]
When Innocent Questions Turn Into Hours of Unpaid Time
Someone calls you up and is interested in your offer. So they start asking questions. And more questions. And more questions. Suddenly, you’ve been on the phone for over an hour. And when you hang up, they still didn’t sign up for your offer. You spent enough time on the phone and answered enough questions […]
If You're Going to Refund Them Anyway…
I was reading this post over at Copylicious, and I decided I was going to blog about my own bad customer service experience during our recent vacation at the coast. Bad, very bad customer service. Here’s the set-up: we’ve been working hard for a long time, culminating with running the Path to Profitability Retreat as […]
Why Clients Don’t Buy–The Hierarchy of Choice
So you struggle over getting all the details just right, like pricing and timing, and all the other features included in your offers so your best clients will buy from you. So why aren’t they buying? It’s because all of those details are actually the least important part of a purchasing choice. One common misconception […]
The Wackiness of Resonant Pricing
Havi, one of our friends, posted about resonant pricing, and how she had adapted our Your Right Price exercise to her and Naomi’s own ends. It’s an amazing little exercise, and in the spirit of generosity, I thought I’d post the pdf for anyone to download. Your Right Price pdf. The design of the pdf is […]
Feeling Tender, Nervous, Uncertain
Here’s what happened- I dragged my feet. Well, not exactly. We just got overwhelmed, and didn’t get out from under a huge pile of projects and to-do’s until about a week ago. But, what was supposed to happen was we were going to start promoting our Path to Profitability Retreat back in April. Really gently, […]
How to Avoid Reader Fatigue In Your Subscribers
There’s some buzz I’ve been reading about in forums and on blogs about what’s known as ‘reader fatigue.’ This is the condition that happens when you, as an individual, are confronted with sixteen hundred gazillion blogs, email newsletters, forums, and pdf downloads and you just get fed up with it. I can relate. Unfortunately, when […]