[Video] Why you can’t hire someone to do your marketing
I’ve heard this same question for twenty years from so many different clients: “Can’t I just hire someone to do my marketing, and I just run the business?” If you’re a solo, well… here’s what I have to say, both the bad news and the good news. I mentioned the Three Journeys of Marketing […]
The 3 People Who Visit Your Website
Before I dig into the topic of websites, I feel like I have to express, again, the grief I have for my country, the United States, around the deaths of Eric Garner, Michael Brown and dozens, hundreds of other unarmed black men and teenagers killed by police. What does this have to do with business? […]
How to Unfreeze Your Business Writing
I’m so grateful for last week. The U.S. Thanksgiving holiday, plus parent-teacher conferences, provided our family with a LOT of unscheduled time. Which. Was. Fantastic. I find that my life has high and low tides of scheduling. Sometimes my life feels very tightly scheduled with client sessions, teaching and team meetings, not to mention family […]
Two Years Later
Okay, I’m ready to embarrass myself in front of you. 🙂 Truthfully, I don’t feel embarrassed, but maybe I should. This first video is me, on the guitar. You see, two years ago, almost to the day, I made a similar video, but much worse. Here’s the video from now: For reference, here’s the video […]
Yollana in a Mango Tree Plus Small Groups
A friend of the family helped our son David make a home-made pinata for his birthday party, which worked spectacularly well. Because of time constraints (they made it the day before the party!) it was less sturdy than some pinata’s I’ve known, only two layers of newsprint before the colorful paper on the outside. This […]
The Simplest, and Hardest, Thing to Do in Business
This year, for their sixth birthday, our twins are going to each have their own birthday party, instead of a combined party as has happened up until now. The two of them, Sam and David, are as different from each other as you can imagine, in personality, in what they like and don’t like, in […]
How to family-crisis-proof your business
The weekend before Halloween my son Sam broke his elbow while jumping on our trampoline. No, we shouldn’t have had two adults jumping on with him at the same time. (Parental lapse of judgment, oy gevult.) It was bad enough to require surgery, and so wiped out Sunday and Monday, and even Tuesday I wasn’t […]
From Manipulative to Heart-Centered Marketing
Over the last year there have been a number of course corrections we’ve taken at Heart of Business, and each one was preceded by a moment of truth-telling. For instance when Steve Mattus, our Director of Education (and one of our practitioners), told me something for the fourth time, I finally heard it. It takes […]
Why you don’t deserve a successful business
I woke up to the sound of rain on the skylight in our bedroom. It was 2:30am, and I just listened to it for a while. Rain for me has a special significance. My wife Holly and I met in California, where we had each lived for more than a decade. When I first visited […]
The Better Together and We’re Hiring
I have never been so challenged in business as I have in the work of turning Heart of Business into a company. Not only has it been a steep learning curve in many ways, but it’s been a bit rough and tumble emotionally for all of us. Our practitioner Jason Stein has a relentless (welcome! […]