What You Need to Do to Avoid Burning Money on Advertising
Advertising. Curse? Money hole? Or powerful venue? It seems so obvious: where else, for a few hundred dollars, could you get in front of thousands of people? And it’s true that many of them are really wanting what you’re offering. Unfortunately, the vast majority of advertising ends up being good to wrap fish in, and […]
The 3 Things that Gandhi, Mandela, and MLK, Jr. Knew About Marketing
Nelson Mandela is reported to have a presence that, when he walks into the room, you can just “feel it.” Gandhi and the Reverend Martin Luther King, Jr. had similar effects on people. All three of them were at the heart of great movements that helped millions of people, and their names are household words […]