The Healing Power of Marketing
I was waiting for the tapioca pudding. In the same way many of us wait for customers. We were having a great conversation with some friends over for dinner, but I have to admit, I was a little distracted, thinking about the tapioca pudding we were going to be having for dessert. If this happens […]
Is Your Answer to "What Do You Do?' Acting Like a Crazed Boy Scout?
In the United States, the Boy Scouts of America have a reputation for helping little old ladies across the street. Isn’t that nice? You would think so, but what if these strapping young men in blue uniforms were grabbing unsuspecting elderly women, and slinging them over their shoulders? Imagine thousands of our honored elders being […]
An Email Signature That Really Holds Water
You know that little dangling thing-a-ma-jig that hangs on the end of your emails? Your email signature? I bet you don’t pay it much attention. But, all the same, you’re kinda counting on it doing its job. You’re counting on the perfect person reading it, clicking the link to your website, and becoming the perfect […]
When Being Pushy Is the Best Thing to Do
A couple of weeks ago I was furiously dumping baking soda into our oven, as a red hot spark travelled from the middle of the heating element towards the back wall. Luckily, between the baking soda, and just cooling down time after turning the oven off, it all stopped before disaster struck. Once my wife […]
When Giving a FREE Sample Is Worse than Political Anarchy
It seems like an obvious maneuver: give something away for free to draw more customers in. I see my favorite grocery store do it, and it works incredibly well- the store is mobbed, especially on Saturdays, when the samples are outrageous. But, I’ve seen vendors in the store giving away free samples, but gain negligible […]