How to Avoid Burning Money on Advertising

Happy new year! I’m excited about this year, not the least of which because I’m still super-happy about my new desk. (See the blog post below- Urgent Shut Off Notice)

Wednesday morning this article is being published. I know a new year usually brings big business plans, and perhaps advertising is playing a part of your strategy. Well, please read this article before you jump in, because most ads are only good to wrap fish, and you want to be spending your marketing dollars more effectively than that.

Listen to the podcast.

And let me know what you think.

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