Have you put off, or given up entirely, the idea of writing that book, or creating a CD or DVD, for your business?
Maybe you’ve let that idea slip away because you thought your business wasn’t suited to it. I mean, what you do is so individual and personal, or too complicated to explain, or so intuitive in nature, that it can’t be captured in a product.
Or maybe you already sell a product, and you can’t imagine what a book or CD would possibly do for your business.
These kinds of products- books, CDs, DVDs and their digital downloadable equivalents: pdfs, mp3s, mpegs – are called information products, ‘info products’ for short.
And, if you are putting off creating one, you are doing a disservice to all the people who are waiting for you.
You better find out why and how to create an info product for your business. Read this article.
Listen to the podcast- around five and a half minutes.
So, who are your wallflowers? And what’s your info product?
