The Critical Importance of Candy in Your Writing
Okay, you’ve written an article, or a website, or a book. You’ve worked really hard on the headlines, and everything else, to make it as powerful and helpful as possible.
And yet, when you show it to a prospective client, they glance at it, and say “Okay… I’ll take a look at it later.” And they never do.
Is something wrong with your headline? Or maybe it’s your hairdo?
Listen to the podcast- around six minutes.
What do you notice is going on visually about what you like to read, and what you don’t?