Hey! Why Such Long Sales Pages?
So, you get one of those emails from someone whose business you kinda like. And it’s got some enticing little message in it- so you click to take a look at the offer.
And suddenly you find yourself in highlighter land. Broad streaks of yellow, lots of exclamation points, and pages and pages of words making all kinds of claims and promises. And when you scroll allllllll the way down to the bottom, there isn’t even a price. You need to click on an ‘order now’ button before they even tell you the price.
Steaming, you swear by all that is holy that you will never, ever subject your customers to that kind of nonsense.
So when you go to sell your own offer, say for instance a seminar, you write up a simple, clear paragraph or two about it, add few bullet points, and an understated offer. And hardly anyone responds. Oy!
Do you have to be hyper-hypey to get customers?
Listen to the podcast- around five minutes.
Share- how do you feel about those long sales pages?
For the Sake of Visibility…
I just wanted to use my blog to add to the visibility around death threats made to blogger Kathy Sierra
I posted this comment on her blog:
“I echo many of the already spoken sentiments, and I completely support whatever choices you need to make for your own health and sanity.
I also want to say, as someone who worked as a paramedic for years, as well as in various activist causes, that one of the things that I’m feeling inspired about this situation is the incredible support, visibility and response.
In the past, without the internet, without an interconnected community of readers that can easily respond, something like this would ordinarily be invisible, and instead it becomes VERY visible- and the trail is readily traced back to folks responsibile, or to folks who know who is responsible.
That is an incredible amount of transparency. I know it may do very little for your own feeling safety and sanity, but I rejoice, thinking of folks I saw who had been assaulted silently, hidden in their rooms, with no one except paramedics and police to see what happened, and no way to get publicity, because what- the newspaper is going to publish it in any way that creates compassion and connection? No, they aren’t.
So, my prayers and thoughts for you and a graceful resolution to this entire situation. And my appreciation for everyone who is helping to make this situation visible. The more visibility, the better.”
I also want to add my prayer that the person or people making death threats to her, that they find their own deeper needs, and get them fulfilled in ways that are healthy to everyone involved.