Why Giving Clients More Choices Means They'll Never Buy
You’re really wanting to be thoughtful and accommodating. You want to make your clients and customers comfortable, so they can have things the way they like it. So you start making up offers, each with different options and flavors. Eventually you have a menu of ten options. And no one’s buying. Is it your marketing? […]
Today I'm in Yakima, Washington
And any place named “Yakima” deserves it’s own blog post. In the fall of last year I was invited to go speak for the Yakima Advertising Federation by Brett Lamb (and here’s his website), who was evidently struck by what I was writing in my articles. Similar to how I felt when I was on […]