Thursday, Friday, and Saturday I was teaching The Sacred Moment Seminar here in Portland. Okay, the Seminar itself was only Thursday and Friday, but then I got to spend an entire day with the participants from the Opening the Moneyflow Course.
Why do you care?
Well, you probably don’t, except that you may be wanting to put on a workshop, and have more than a handful show up, and be able to charge enough for the workshop that it’s actually worth it to put so much love, attention, and care into it. Let me tell you, it’s not that easy.
His PR person asked me- “Why didn’t anyone sign up?”
I was talking to a PR consultant- we were at a meeting for a strategic alliance here in Portland, that I’ll be mentioning in the next few weeks. But this consultant asked me as an aside: “I have a client who spent a lot of money and time putting out advertising and press releases and got lots of visibility- but no one signed up for his workshops. What happened?”
Well, there’s a lot of ways I could go with this one. But let me just go one way right now, because I think it will help you a lot.
Here’s a hint: you’ll be inviting two groups to your Seminar.
One group will be the people you would normally invite- the public, the folks on your email list or blog subscribers. And one group will be your raving fans.
That’s right. Instead of trying to get a room full of strangers in, instead find a core audience- regular consulting clients, participants in a teleclass, people that are already committed to you.
Invite them to come to your seminar at a special price for ‘current clients.’ And, if it’s true (and only if it’s true- which means make it true)- even make your live, in-person workshop a necessary part of the consulting/teleclass, etc. And, if you can’t quite stomach ‘required’, then you can at least push and say “strongly recommended.”
What happens then?
Well, then you have a core group of people already coming to your seminar, covering your basic costs. Plus, they are already raving fans, and so you have a lot of goodwill in the room already.
You can even give away a handful of spots in trade, or in goodwill to help have the energy be great in the room. And the energy of a seminar that is mostly full will help you stand more strongly in your heart, and in your offer, and be able to fully promote it, without any apologies or nervousness.
This means you can be whole-heartedly committed to doing a great job, and not spending a lot of time worrying… “Is it going to happen? Who’s going to be there? Will they like it?”
Instead, you can be absolutely yourself. And you, too, can spend three days immersed in love. And if you survive… well, who cares?
If you’re holding workshops, or considering doing it, what’s your experience been? What do you like to do to fill the room, without crossing into hype or manipulation?
