Jason Stein is a star member of the Heart of Business team. He’s been working with clients for quite some time, and also facilitates small groups in our Opening the Moneyflow course.
He’s also a licensed acupuncturist who is currently the Chair of Professional Development at the Oregon College of Oriental Medicine, who teaches hundreds of acupuncture students how to launch their practices.
In the following interview, I asked him five questions, including “What are success indicators? When you are working with someone new, what tells you that they are most likely going to be successful?”
I loved his answer. I was also surprisingly touched by his answer to my first question. And surprised again at his answer to my fifth question. It’s a little less than ten minutes, and I think you’ll get a lot out of it.
I made this interview to go with the free learning series we’re currently doing. I just sent out the second lesson, but you can still get that, and the first lesson, if you register for the series.
The Second Lesson Wasn’t About Funnel Cakes
Funnel cakes are one thing, product funnels are another. I’ve really liked funnel cakes, at least before we were gluten-free.
I’ve never really liked the idea of a product funnel. If you aren’t familiar, a product funnel is the metaphor meant to communicate using an inexpensive or free first offer to get as many people into the funnel as possible. Then, you hit them with progressively more and more expensive offers.
It feels a little like a meat grinder. The funnel concept has the benefit of helping a business be profitable and more into momentum, but it doesn’t necessarily feel so great to implement it.
There’s a different way to approach this issue. We call it Sequence and Flow, and it’s your second lesson in this free learning series.
To get Sequence and Flow, and the first lesson, just click on the faucet:
3 Responses
Hi Everyone,
I love the video format. It was lots of fun to see Jason and Mark in action.
I’m working with Jason one on one right now and finding it really valuable, especially after last session where we discussed how I can be a good client for him and how he can be a good coach for me. Actually, it’s beyond valuable I am on fire-way into the creative process of building my dream and designing my impact/service to the world. I’m not going to post my website above because it’s work in progress. I’d love to share it with all of you when I’m done my work with Jason.
Anticipating good things!
Rosy
Thank you Mark and Jason for this informative talk – wow, did I glean so much from this 10 minute chat! Two things in particular that were helpful for me:
1. Ask for help.
2. Celebrate your suchness – what makes you unique.
These are two messages that I have been hearing over and over and that are helpful to hear – again.
I also appreciate the comments on having a consistent marketing approach as well as being comfortable with marketing. Wow, did those hit home for me.
Thank you, again, for your helpful guidance.
In gratitude, Karly
@Rosy, – Thanks for the comment and Love to see you on FIRE.
@Karly – Isn’t is so true that in marketing the simplest of things are sometimes the hardest. Here’s to being in community.