Earlier this week we talked about how just answering your clients’ questions is a great way to easily and consistently create content.
There’s something else that using your clients’ questions to create content does for you.
Inspiring. Timeless. Totally boring.
You know those amazing little droplets of wisdom like “Love is the answer.” or “Baby steps moves you faster than great leaps.”?
There are moments when you hear those droplets and they feel like an ocean. They transform your perspective on life. On special occasions you can feel your cells shift and your reality becomes something completely different.
The resonance of truth and timeless wisdom has an effect on us all.
However, there are those other times. For every special moment there are hundreds, thousands, uncounted moments when those droplets of wisdom sound as profound as a trite greeting card.
Because of this, two people hearing the same wisdom droplet in the same moment can have radically different experiences. For one it’s an epiphany that leads to a career and life change, bring healing and wowee-zowee for the next ten years.
For the other one, it’s a greeting card they recycle before they’ve even finished reading it.
These Are Both Legit Experiences
One person isn’t a spiritual master and the other isn’t a hard-hearted clod.
What makes the different is the context of their life. For one wisdom brought meaning to the particular situation they were in. For the other person, the wisdom didn’t really seem to apply to the context.
If you’ve had an epiphany, it’s easy to get focused on the catalyst for that epiphany, which was perhaps the droplet of wisdom. But if you only share that droplet of wisdom with folks, you’re going to get a bunch of greeting card responses.
Unless You Share the Context
If you want someone to taste the epiphany then they need to share the context. If you can bring someone into your situation, your world experience, then chances are much higher that the droplet of wisdom is going to do it’s tsunami epiphany thang on your reader as well.
When I talked about answering clients’ questions as a way to create content, what I didn’t mention is that each of those questions represents a challenge or struggle your client is having.
And yup, that challenge is their world experience, their context.
Here’s the insight: pair your droplets of wisdom with a client question.
In Heart-Centered Article Writing I talk about Keyholes, which relate to the client questions, and Teachings, which relate to these droplets of wisdom.
Pairing them together means that answering the question becomes more than a simple how-to, and instead brings some resonance and wisdom to your content that can help people -zing- with epiphanies.
This Is Where We Start
The first class of Heart-Centered Article Writing goes into both of these, and helps you pair them. Plus we have lots of examples from previous participants.
It’s kinda fun. In that first week you can come up with lots of these Teaching/Keyhole pairs, and each one is a powerful, compelling topic for content. You might end up planning out months of content in that first week.
I hope you’ll join us. Why not have an easy and fun time writing authentic content?
Starts August 1. Five weeks. You’ll love it.
Check it out: Heart-Centered Article Writing
