What if the funnel was just wrong?

Hey there,

As long as I’ve been around marketing online, and that goes back into more than 17 years, marketers have talked about “the funnel.”

But… what if the funnel was wrong? What if the only way people made a funnel work consistently was through manipulation? What if…

Take a look:

What’s been your experience with the so-called “funnel”? I’d love to hear what your story, and what your heart tells you about it all.

Question: Has launching been a stumbling point for you?

A few weeks ago I was getting a lot of questions from friends, colleagues, and clients: how in the heck do you do a “launch”?

Over nearly two decades we’ve launched a huge number of courses, products, individual coaching… you name it. And, I’ve personally helped hundreds of clients with their own launches.

While it’s true that here are some very sophisticated templates and formulas for launching, chances are, if you’ve encountered them or tried to pull them off, you’re probably sick of them. And, most (almost all?) small businesses do not need anything nearly that sophsticated.

There are, however, a few principles you want to know, a few things to watch out for, and you want to know how to trouble-shoot when your launch isn’t going well.

That’s why I just led a live class in our Community, for our members only, on how to Launch your offers. After viewing that, you can watch a short video each week (or more often if you like), and then a deep dive discussion/coaching session, plus conversations in our private Facebook group.

I’m doing it starting October 29, over three weeks. The deep dive discussions will be on Wednesdays, 10/31, 11/7 and 11/14 (skipping the week of November 19 for U.S. Thanksgiving).

You can join us, if you’re a member of our Community.

Here’s what Pragalbha said about interacting on our Facebook group:

“The Heart of Business facebook group is my first online community and it is exactly what I might have dreamed of or thought if it was impossible. It is a trusted space where we safely bare our vulnerable hearts and souls worn out by the emotional demands of the suffering world, that we take on as healers and facilitators.

“The greatest gift for me was how my neediness to be seen for who I am was addressed, validated and honored so I can truly stand for myself. It is a facilitated group space where you will find guidance from so many experiences, philanthropy of presence, compassion for humanness. This is how any online community would operate in ideal intention and I am grateful to be a part of it.”
– Pragalbha Doshi

There’s so much more, including dozens of learning modules, coaching, and profound spiritual nourishment. All at pay-from-the-heart pricing.

Take a look for yourself: The Heart of Business Learning Community

If you have questions, please ask.

With love and appreciation,
Mark Silver, M.Div.
Heart of Business, Inc.
When you want to make a difference and need to make a profit.