In this video I talk about 20 clients versus 100 clients. I also talk about respecting your work, and treating your clients as adults. I also talk about making your business stable, cash-flow-wise. All in under 4 minutes.
I really want you to fly. If you’ve been having months with a decent number of clients, and then months without, back and forth, lean in. Watch.
Questions? Opinions? Experiences? Insights? Let’s dig in!
With love,
Mark Silver, M.Div.
Heart of Business, Inc.
P.S. Starts this next week.
While it’s true that there is plenty to learn to make a business work, the thing that I see tripping up business owners the most is very simply this: their relationship with their business.
Skills can be learned. Strategy can be figured out. Integrity can be preserved and love can be found.
But only if you have a healthy relationship with business in general, and with your business in particular.
This 9 week class is intended to help you truly see business for what it is, to understand your own business and what it needs to thrive, all with the intention of helping you have a Divinely-inspired, love-filled relationship with all aspects of your business.
Please note: this does NOT mean “getting over” your issues with business and marketing and such. There’s a LOT out there in the world of business that is painful, dysfunctional, or otherwise harmful. This class does not have you push through or run roughshod over your values.
We’re talking about something else entirely. A way to thrive in this dysfunctional economy while still working toward a better world.
It starts next week, Monday, June 24. The first live class is Tuesday, June 25.
In an effort to help presence the better world we want, the course itself (as well as nearly everything at Heart of Business) is priced at Pay from the Heart, which means you set the price.
Take a look. If it resonates, please join us. The Heart of Your Business
“THANK YOU from the depths of my heart for creating this course. I DO believe that taking this course last year was the catalyst that started me on the journey to heal my relationship with my business. My relationship with my business is SO MUCH BETTER than it was a year ago. I have hope for the first time in many years and the peace in my heart and clarity in my mind continues to grow. Truly a MUCH NEEDED healing!!! Thank You Mark!”
– Corey Stiles, The Heart of Your Business past participant
Questions? Please ask.
8 Responses
This is a timely topic for me. I changed my pricing structure recently from 4, 6, 9 month-long programs to a flat hourly rate and it has put me in a bind. I have more clients say yes, but you’re right, the work they need to have a breakthrough doesn’t happen in 3 sessions.
I’m stuck because I want to help. Looking at getting connected with a different pool of potential clients, where money conversation is not based on lack and limitations.
I love you…and really, really appreciate this video. It was exactly what I needed to hear today. Thank you SO much for speaking to this, and bringing through this transmission.
Jenn! You are so welcome. Glad it was timely!
Valerie! I’m so curious why you changed, when usually I’m helping clients go in the opposite direction, from hourly/single session, to more extended programs?
Boy, does this land. I have approached this issue as a coach the same way I approached it as a psychologist–I make my recommendations, but people enter when they want to enter and leave when they want to leave. And I’m really feeling burned by a client for whom I worked hard for 8 weeks and then she disappeared, leaving her work unfinished. Which can’t do much for my reputation, either. I’m thinking that clinical psychology is a different modality–for one, it’s face-to-face, and that’s significant–and that the early aughts was like a different world. And that what worked for me as a psychologist isn’t going to work for me as a coach. Is there a way to stipulate and/or contract for a given number of sessions without charging people for the entire process upfront? Because I really want to be respectful of where people are financially, and I really don’t want to chase clients away with an intimidating upfront requirement?
Michelle- I don’t think it’s that different. Please note that nowhere does it say that you have to charge up front for all the sessions! 🙂 I sure don’t. It’s more about the expectation/agreement that the client has for what’s involved with the work. They can still pay session by session.
Great points Mark! Effective rapport building and doing what’s right for customers when they’re ready will go along way. I would take 20 quality customers over 100 transactional customers any day. They will also be a great advocate for future referrals.
Thanks, Brian. And it’s not only the relationship vs transactional- but how long people stick around… which isn’t just relationship, but also how you set expectations for clients about what it really takes to get the help.