Don’t put these two filters in your marketing message

Over the last twenty years I’ve talked to so many people who, in trying to create a marketing message, add two particular things in that really undermine what they are wanting. In fact, it can actually send you the exact opposite of the kind of client you’re looking for.

The two things have to do with clients who really are “ready” in some way, however that is defined. And clients who don’t just want to be fixed, but want to do deeper work.

I explain why they don’t work, and what’s going there, so you can avoid this painful situation of filtering out the people you really want!

About 4.5 minutes, so you can drink this in, and be on your way.

Questions? Pushback? I’m so curious how it lands with you.

With love,
Mark Silver, M.Div.
Heart of Business, Inc.
Every act of business can be an act of love.

Webinar April 4: Going full time in your business

This is one question so many people struggle with: when should I try to go full time? When can I be sure my business can support me? Or… did I go full time too soon, and that’s why I’m struggling?

Plus, the emotional side of it all, meaning is the fear of going full time wisdom protecting you or is it something that is just holding you back?

30 minute webinar. Ten minutes of teaching, some guided process, some Q&A coaching. No upsell.

April 4, 2:30pm eastern. Register and you get the recording:

Going full time in your business. 

Let’s dig in! And please let folks know, share it as widely as you’re willing to!

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