A question that comes up from time to time in clients is how to create a “perfect client profile” or avatar. It’s something they’ve heard elsewhere, because that’s not something Heart of Business teaches.
The spoiler is that I don’t think they are worth it. I think messaging takes enough wrestling as it is, and trying to find perfect clients through profiles is not only more work than you need to do, but it can actually make you miss clients who might be ideal.
Come take a walk with me:
Questions? Thoughts? Pushback?
With love,
Mark Silver, M.Div.
Heart of Business, Inc.
Every act of business can be an act of love.
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