I was looking at one of our Learning Community member’s marketing, as they were describing the kinds of clients they didn’t want, who invariably sucked them dry.
Which got us onto the topic of filters in marketing. That’s a fantastic topic, but today I want to talk at a more fundamental level, because some folks are inadvertently using their marketing as a way to push people away, rather than invite them in.
Let’s talk about it.
When you look at your own marketing with this in mind, did you combine the filter and the invite, or is your marketing an open-hearted invitation?
with love,
Mark
p.s. Six Month Business Boost
In the video discussion above, this is the kind of miss-step that can hold a business stuck at a certain ceiling.
Yet, iterating, with heart and care and clarity, can make your marketing so much more clear and strong, and way more effective.
There are all kinds of unconscious places that businesses get caught up like this, plus the spiritual/emotional tangles where folks give their power away, or otherwise block their business from working.
If your business is stuck in the low-to-mid five figures, and could use really active, hands-on help to iterate not just one thing, but all the various aspects of your business that may be creating unwanted friction…
May I suggest this six month business boost?
There are only five spots. If you think maybe one of those spots is yours, take a look at the page above, fill out the application, and let’s talk!
