Please stop trying to prove your expertise

This is another of those perennial subjects that consistently comes up with our clients. They get caught up, understandably, with attempts to prove their expertise, thinking that will bring in clients.

And it doesn’t.

It’s not that you don’t have to show yourself as competent, but it’s not the reason why people will spend money with you.

Fairly quick video, if you’ll join me in the woods. About five minutes:

Incidentally, this is the reason why getting another degree, or more letters behind your name rarely helps increase revenue or otherwise bring in clients.

How does this land with you? What do you notice? What sparks for you about how you’ve been trying to get clients?

with love,
Mark Silver, M.Div.
Heart of Business, Inc.
Every act of business can be an act of love.

Have you read Heart Centered Business?

One relatively low-commitment way to take a deep dive with our work is to check out my book, Heart Centered Business: Healing from toxic business culture so your small business can thrive.

It starts like this: “if you have negative feelings about business, you should. I do not want you to “get over” them. Your upset is justified.”

The deep desire I have for readers of the book is to deeply trust your own heart, while coming into a much healthier relationship with business and your business, and to understand how a heart-centered business can develop in integrity.

Pam Slim, author of Escape from Cubicle Nation and the The Widest Net, said, “Mark Silver is one of the rarest of guides who combines deep business knowledge and experience with liberatory values and spiritual practices. Heart Centered Business will show you that you do not have to trade your well-being, ethics or values to have a thriving and sustainable business.

So… maybe get the book?
Bookshop.org,   Amazon   Adlibris

p.p.s. I’d love to speak to your group, community, organization

If you have a group, an organization, a community, I’d love to speak to them, deep dives into any number of topics including Ethical Pricing and Pay from the Heart, Spiritual truths about ethical, effective sales, or Trashing toxic marketing.

Large groups, small groups, in-between. Podcasts, or we can organize a webinar private just for your group.

Just reply and we’ll figure out the details with you.

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