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heart-of-business-logo

Copywriting Homestudy Program for
heart-centered business owners

Learn how to write sales pages for your offers with love and effectiveness.

You know you need to write something on your website about your offer.

Whether it’s one-on-one work, a course, a group, some other offer… but ugh, and blah… How do you even get started? And how do you write a page that gets sales without being gross? And does the page really have to be that long?
 
Maybe you freeze. Procrastinate. Or you sit down to write it, but you just feel lost.
 
When you have reactions like that, I want you to trust yourself. Like many things in business, copywriting has been done terribly. Miserably. Toxically. Manipulation, high-pressure, shaming, with lots of exaggeration, impossible promises, and just grossness.

Of course you don't want to do that.

Yet, when you’re a heart-centered business owner, the reality is that you do need to describe your offer on a web page, and it would be nice if the right people could read it, get it, and feel good about clicking buy or filling out the form. But I understand completely that you’re not willing to do it if it’s going to be gross.
 
What’s also true is that you’ll need more than one paragraph and three bullet points, because something that short doesn’t do justice to the beauty, nuance and complexity of what you’re offering. And it definitely won’t help people trust they can really take you up on your offer.

Can I help you learn a heart-centered way to do copywriting?

Jump to registration/price.

"Partly the material and homework is giving me the necessary inquiry and challenges to sift through the rubble and bring out the gold that’s already present. Partly your persistence in pointing me back to my connection with Source helps me beyond anything that anyone could do to support me."
Trina Brunk
Live course participant

Introducing:

Heart-Centered Copywriting

An eight session homestudy course to learn how to write sales pages for your offers with love and effectiveness.

Two bonuses during this promotion period through Nov. 18!

  1. How to Be Sustainably Self-Employed Homestudy.
    This is a three session home-study to help make working from home as a self-employed person really nourishing, productive, and play to your strengths.
  2. Healing Focus on Visibility and Outreach Homestudy.
    So many struggle with internal blocks around visibility and outreach, which undermines promoting offers! This healing course, in seven-bite-sized pieces, helps to clear so much.

More below on these two, but you get both when you get this home study during this promotion

My highest intentions for you in this course:

  • To understand the difference between manipulation and confidence.
  • To be able to write a sales page for your offers that actually has the right people stepping in.
  • To bring the same love and care to your marketing copy as you do to your clients.
  • To heal your relationship to copywriting, without losing your integrity and discernment.
For me, healing is critical to the whole process. Without healing, I watch good-hearted people take on gross approaches. The result? Losing trust in themselves.
 
I want you to know that you are enough. You don’t have to be pushy, or over-hyped, or anyone other than who you are. When you are yourself, you have full access to the love, and strength, within your own heart.
 
Healing your relationship with copywriting is what will allow you to show up, without compromise, with confidence and a lot more effectiveness. This means that your audience will then be able to learn from your pages what they need to know to make a clear decision about your offers.

Who is this homestudy course for?

Honestly, it’s for anyone who wants to write sales/registration pages for their offers. However, a few more things will help:
 
  • My speciality is small business owners, service providers, with complex, unusual or spiritually-based offers.
  • An embrace of spirituality in some form. I say more about the spiritual content lower down.
  • A willingness to be uncomfortable and try new things…
  • …Yet, at the same time, an unwillingness to compromise what you feel is right.
  • A desire to bring more of the right clients and customers in, and have more fun and make more money, more easily.

Who is this NOT for?

  • If you’re not spiritually-oriented, you’d have to ignore big chunks.
  • If you care more about “making sales” than about caring for people, you won’t like the vibe.
  • If you’re in a tightly controlled organization, and don’t have the freedom to try new things. It might be frustrating to learn and not be able to implement.
  • If you don’t enjoy the diversity of humanity. We love the diversity of humanity, and know that that diversity makes all of us stronger, including ethnicity, religious/spiritual, sexuality and gender, neurodiversity and physical ability differences.
"It's been great. I feel the instruction has been very clear and inspiring. I am actually enjoying the experience of writing a sales page using this bite-sized do-able approach. So grateful. I don't feel stressed. It actually feels pleasurable."
Hans Morgenstern
Live course participant
"It's been great. I feel the instruction has been very clear and inspiring. I am actually enjoying the experience of writing a sales page using this bite-sized do-able approach. So grateful. I don't feel stressed. It actually feels pleasurable."
Hans Morgenstern
Live course participant

So... What IS copywriting?

In the context of marketing and selling, copywriting is content created to support people in making a purchasing decision. Ethical copywriting supports people in making an appropriate purchasing decision. You’re not just trying to “make the sale.”
 
On one hand, it’s difficult territory, with a lot of mystery and a terrible reputation.
 
Yet, on the other hand, there can be a simplicity and directness about it, and a sweetness, too. Done right, copywriting can be healing to the people who read it, whether or not they make a purchase. Done right, copywriting can give something good to the world, without harming anyone.

Why this homestudy course might be really effective for you.

I’ve been learning, doing, and teaching copywriting for Heart of Business and for our clients for 25 years now. My own pages have brought in multiple millions, and my clients have consistently seen increased sales and more clients come in through the pages they write with my help.
 
I can teach you to be effective based on a few things.

1

Clearing the explicit and subtle manipulation, hype and grossness so you can feel great about what you put out there.

In the course I’ll talk about common manipulative sales tactics and how to avoid putting them into your pages, even accidentally. Unfortunately, lots of people do exactly that without meaning to, simply because they are copying what other people have done, without understanding the underlying dynamics.
 
When those tactics are in your pages, even unintentionally, they don’t feel good. What happens then? You might have trouble following through with finishing the page. Or, once you’ve finished it, you might feel uncomfortable sharing it with your audience.
 
Instead of that mess, you’ll have a really clean, comfortable page that you can feel great about putting out in the world.

2

Assembling versus Writing your page.

It seems most people treat writing a sales page like a creative writing project. And, it’s true, we want your creative heart to show up in your words. However, this approach can feel overwhelming.
 
Instead, I’ll be teaching you the 16 elements of a sales page, each of which isn’t that long, and is really clear in its intention. Now you can more easily write each element, then simply assemble the page.
 
It makes the whole process less intimidating, more approachable, and really powerful.

3

Healing your relationship with copywriting and selling.

All Heart of Business teaching includes healing, because that’s the work we’re doing in the world. The spiritual understandings/teachings from within copywriting will help to heal your relationship with copywriting.
 
This is NOT an attempt to help you “get over” your issues around copywriting. Instead, what I’m wanting to do is help you deeply trust your heart and your integrity.
 
The healing work will help you clear your reactivity so if you currently feel uncomfortable with copywriting you’ll be able to settle into a deeper state of comfort and trust. This course will show you how to use your heart and integrity to make good choices about your own sales pages.
Will this approach turn you into a copywriting expert? No, probably not. But, you don’t need to be an expert.
 
I just want you to have a real sense of ease, competence, and clarity, so you can write your own sales pages effectively.
 
Honestly, people don’t want expert slick copy. They want to know and trust you and your work. This approach will absolutely give you what you need to do that.
"It’s been a revelation. So many insights and opening my perception to my business from the view of my potential clients is wonderful. It’s like taking a welding mask off and seeing things with my own eyes and through my own heart and beginning to communicate from that authentic place. Rather than all the conditioned drivel I have previously been shackled with."
Anita Blanchett
Live course participant

The spiritual aspect of this work.

Spirituality in business has become all the rage, and I’m grateful for that. The acceptance of spirituality in business has been the work of many people over decades, and it’s a relief.
 
However, it’s not all equally effective.
 
Many versions of business spirituality take what I call the “gas tank” approach: you fill up on spiritual connection, like filling your gas tank. Then, when your tank runs down while “doing business,” you stop and fill back up again.
 
Other approaches seem to be connected to versions of “think and it shall be” that can get caught inflating the ego and trying to use the world as a big shopping cart.
 
Neither of those approaches have resonated with me, and some versions of them do real harm.
 
This course does have a great deal of spirituality in it. That’s because there is no realm of human life that isn’t touched and permeated by spirit. What’s needed is not to integrate spirit and business, but to see how it’s already integrated.
 
Our relationship with spirit directly affects our relationship with the nitty-gritty day-to-day details of being in business, in profound and helpful ways. Instead of a gas tank or shopping cart approach, we’ll relate to the larger reality as a humbling, sacred mystery.
"Very helpful. I'm learning quite a bit - things I wish I'd known decades ago, which I imagine you have heard from others. Very much appreciating the constant reframing of marketing (more broadly) and sales pitches as tools to reach those who are needing and searching for specifically our services. I am especially grateful for the spiritual component - it helps me understand marketing in the context of offerings on the alter. Thanks."
Trista Miller
Live course participant

Those Crazy Sufis

The Sufis, which is the spiritual lineage Heart of Business teachings are based in, cling to a notion of devotional surrender, which attempts to live every moment of life with awareness that the Divine, the Source of Love (which is not, incidentally, an angry beard in the sky) is always present.
 
If you’re unfamiliar with Sufism, perhaps you’ve heard of the poet Rumi? Or Hafiz? They are both considered Sufi saints and masters. I, Mark, have learned Sufism at the feet of a Sufi sheikh from Jerusalem, who was the inheritor of an unbroken 1400 year old spiritual lineage.
 
The Heart of Business approach was born out of the realization that certain esoteric spiritual teachings are already present within many nitty gritty business practices. The awareness of this already-existing integration means that the work of business itself can be a spiritual practice. There is no “tank” to run dry, just the always present invitation to remember Love even while you get your hands dirty… and the dirt is Divine as well.
"I'm really benefitting from it Mark, there have been lots of valuable insights already. It is making copywriting and particularly sales pages feel more accessible and doable."
Layne Gibson
Live course participant

About Mark Silver, M.Div. and Heart of Business.

I’m Mark Silver, M.Div., founder of Heart of Business, and author of Heart Centered Business. I’ve been working with small business owners for 25 years.
 
The dozens of sales pages I’ve written for Heart of Business have, combined, brought in millions of dollars, with very few refunds. I don’t have data going back the full 25 years, but it’s well under .5%
 
What’s more, I’ve taught copywriting formally to hundreds of clients and students since 2005, and have watched their results change positively in significant ways.
 
My Sufi studies have spanned many years. I was a graduate of a three year healer training, and a one year Sufi Teacher Internship Program. After, I was hired as faculty to teach that Teacher Internship Program.  Then I attained my Masters of Divinity (M.Div.), during which I was taught how to hold and run groups in multi-day spiritual retreats. And, my spiritual learning and growth continue on.
 
The healing I seek to support in the world of business is to help us all to remember love, compassion, justice and deep care, and how it’s woven through the entire physical creation. When businesses forget this, it does tremendous harm.
 
When we remember it, business can be as beautiful and sacred as any other part of life.
mark silver

What the course covers

There will be eight classes, where we’ll cover the following topics:

Class One: An ethical and healing approach to copywriting

This first class will introduce you to a heart-centered approach to copywriting and what our real intention is, that is, how copywriting works when done with heart.
 
We’ll be tackling the topic of Long vs Short pages, and introduce the first sales page element: the Empathetic Opener.

Class Two: Three foundational elements

This week will cover the three most foundational elements of the page, which includes what you’re hoping your participants will get, and who your participants are, and aren’t.

Class Three: The Scope of the Offer

So… what is your offer really about?
And why is it effective for folks?
And why are you the one to be offering this?
 
We’ll be digging into these three elements that help to really describe your offer.

Class Four: The Details

So, what is it that people are buying exactly?
What are the details of your offer, and how do you make them real for folks?
Also, how to talk about the price.
 
This class covers how to handle these critical elements in three parts.
 
It’s surprising, but this is where transformational offers become concrete, and thus, much more “buyable.”

Class Five: Buying, Cancelling and Questions

So, how is purchasing handled?
And, if they purchase, can they cancel or get a refund?
And what if they have questions?
 
These are three important elements, because they create safety for people to click that buy button. And if you have clarity and comfort with these pieces, they become easier to communicate and hold.

Class Six: Testimonials and other things...

Testimonials can be used in a way that is really helpful… or they can just sit there and do nothing.
 
You’ll learn what testimonials, and case studies, can do for your offer, and how to place them in a way that is most useful for the potential client or participant.
 
Plus, every offer is unique, has information that might not fit into the standard elements I describe. This class helps you identify and create those necessary unique sections.

Class Seven: The Headline Clinic

We’re doing the headline last, because even though it’s simple in some ways, it’s also the most important part of the page. A good headline will help people know your offer is relevant. A boring or irrelevant headline will have folks who could really use your help click away.
 
Although you don’t have to be clever or click-bait-y, your headline does need some care and crafting to be really clear and understandable.

Class Eight: Wrap up

There are always loose ends, new questions, and places for coaching and clarity. This class is an opportunity to clean up and deepen your page even more.
 
 

In these eight classes, I’ll give you the foundations of how to make a really effective sales page. My goal for you is that at the end of the course you’ll have a functional version of your sales page ready to go!

"Absolutely loving it."
Janette Dalgliesh
Live course participant

How the course works.

Easy-to-digest Teachings

The core content of the course is all accessible in easy-to-digest written material, as well as video and audio.
 
I’ve spent the last twenty-five years honing not only my own copywriting skills, but how to teach it to hundreds of clients. You get to benefit from an approach that is probably one of the easiest, most direct you can find.

Weekly assignments:

Every class has specific assignments that are clearly spelled out, and supported in the materials. For two reasons.
 
One level is from adult learning. It’s a proven component of adult learning that summing up and repeating back in your own words what you’ve learned helps to integrate the learning, so you really get it.
 
Another is that you will be crafting your sales page as you go. Participants in the live course were so surprised to find they had a complete sales page at the end.

Written Q&A

In the live course participants submitted questions every week, and I answered many of them in writing as well.
 
You have access to all of those questions and my detailed answers. I was told many times how often people found answers to questions they didn’t even knew they had. Plus, seeing my feedback on someone else’s sales page elements helped them understand their own sales page even better.

Recordings of Live Calls

In live calls I helped participants drop deeply into their hearts, so they could create a sales pages from a full, connected heart.
 
Plus, I addressed trends and common issues I saw coming up for folks. 
 
Finally I did Q&A coaching that helped deepen and expand on the topics taught in the course.
 
The call recordings are fun, we dig deep. And, after 25 years of doing this, when answering someone’s question, or reviewing their copy, I universalized it so that it was useful to all.

Copy reviews

Part of what I’ll be doing in the written Q&A’s and on the live calls is, of course, reviewing pieces of copywriting.
 
Although this really is included as part of those other two elements, I wanted to highlight it, so you get that it’s not just answering questions, but it’s me looking at copy and giving my gentle but honest critiques, and how to improve it. 
 
Seeing me work with other’s copy will help your own so much.

How much time will the homestudy course take every class?

Reasonably, you’ll probably want about 3-4 hours each class.

  • Listening to the live class recording is one hour.
  • Then, between one and three page elements will be covered each week. Each element will have around 2-3 page of written teachings, plus a very short video or two, less than 15 minutes in most cases.
  • Because each element is relatively short, a few paragraphs for most, I’m hoping 60-90 minutes will be what most folks need to do the writing. And, the teachings will walk you through creating a rough draft, which means your time with the teachings and your time creating your own elements, overlaps.
  • Finally, answering the assignment questions can take 15-20 minutes, answering with honest reflections.

I can imagine some folks might spend more, or less, time than I’m suggesting here, depending. 

In all cases, I will be urging folks to curb perfectionism, and to lean into “good enough.” We’re not trying to make these pages super polished, just honest, clear, and sounding like you.

The Two Bonuses

1. Being Sustainably Self-Employed Homestudy

In our Learning Community we have what are called “pre-modules” which cover topics which are foundational to having a business and aren’t directly connected to any of the Stages of Development we teach.

This Being Sustainably Self-Employed homestudy is one of those, and it’s extremely foundational, because it supports you in three areas.

1. True Nourishment.
Staying physically, emotionally and spiritually nourished in the context of business is unreasonably, stupidly difficult. This topic helps your heart and your being face your legitimate needs and find ways to nourish yourself that are doable, accessible, and luscious.

2. Schedule.
After years of the Monday-Friday school and work schedule, it’s hard to comprehend what an organic-to-you schedule really is. This topic helps you embrace who you are, your natural rhythms, your needs both in and outside the business. Then it offers a simple way to develop a schedule that actually frees you to be you, while still getting plenty done in the business. 

3. Compassionate Accountability.
We tend to flip-flop between ultra-strict drill-sargent type of accountability, or blow-with-the-wind unfocused lack of accountability. Neither is healthy. We put Compassionate Accountability structures at the heart of our Learning Community, because people need to follow-through and develop their business, while still allowing for the non-linear way that life travels, with kindness and care. This topic will give you that flexible, kind yet supportive structure.

This homestudy is considered by our clients to be extremely nourishing and surprisingly practical.

2. Healing Focus on Visibility and Outreach Homestudy

In our Learning Community we have led a number of different Healing Focuses. What they are is a week-long, gentle focus on a topic that often trips business owners up.

The effectiveness of the Healing Focus is based on the truth that a great deal of healing comes just from bringing compassionate and loving attention to whatever it is that feels stuck.

This Healing focus covers seven different stuck places around Visibility and Outreach, giving you a 15 minute guided meditation and some gentle inquiry challenges and/or practices for the day. Whether it’s done over the course of a week or longer, it’s intended to be a gentle healing that doesn’t take up a lot of time, and yet creates significant shifts in one’s heart and being.

Get the Copywriting homestudy during this promotion and these two bonuses are included automatically.

The Cost of this Homestudy Course

The cost of the homestudy course is US$400.

You can pay either in a single payment, or in two payments.

The two payment option means paying US$200 now, with immediate access to the full program, and then an automatic payment of an additional US$200 that will happen one month from now.

"Copywriting is challenging for a reason. I do not want to be manipulative. I do want to be clear and loving toward my potential client. Refining written ideas into short sentences that resonate with heart, value, permission to be human, and my desire to be of service is NOT EASY. Ultimately, this course has opened me to finding the way to write copy that communicates who I am and what I am offering to my community who is living in challenging political times as lesbiqueer folx."
Catherine Wood
Live course participant
"This course is just so immensely valuable to me. I’m learning so much more than copywriting. Each week seems to push me out of my comfort zone or uncover something I wasn’t aware of that was holding me back in business before. A flow on effect that is influencing every other aspect of how I am working in my business."
Anita May Blanchett
Live course participant

When you register, here’s what you get:

1

The Program Itself.

Teachings each week delivered by a combination of written, audio and video.

2

Written Q&A

You’ll have extensive written Q&A from the live course to inform your own learning..

3

Recordings of live calls.

Recordings of eight live calls where you deepen your learning of the teachings, and see me work with participants’ copy.

4

Included: Copy Reviews

Within the Written Q&A and the call recordings, I did reviews of participants’ copy. You’ll learn from watching those compassionate, focused reviews.

+

Two Bonus Homestudy courses

You’ll receive both the Sustainably Self-Employed Homestudy and the Healing Focus on Visibility and Outreach Homestudy.

Get the
Heart Centered Copywriting Homestudy

Price: US$400

You can pay in one payment or two. Both come with immediate access to the full program.

Two payment options:

We provide a two payment option if your heart feels moved to offer more, but it would be easier on your cash flow to make two equal monthly payments instead of one lump payment.

Make Two Equal
Payments

Two equal payments of US$200, one charged immediately, and the other charged automatically in one month.

Two Equal Payments
Make One
Payment

One payment single payment now, US$400.

One Payment

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Is it time to take the next step in writing effective sales pages for your business?
If so, please join us.

Refund Policy

We have poured our hearts into this program to make it comprehensive with plenty of support while also making it as financially accessible as possible. We’ve seen other programs charge 3-10x as much as we’re charging, and yet we feel great about the price.

Custom/extended payment plans: There is limited possibility for custom payment plans. Use the form below and let us know what you’re thinking.

Refunds: If you work through the program and you don’t like it, we will refund you the tuition you paid, minus a 10% admin cost.

We’re trusting you get the sincerity of our intentions here, and encourage you to combine strength and compassion in your own business.

Have a question?

If you have any question or concern, we want to know! Ask away, and you should hear back from us very quickly.

  • Ask any question you have!