How to Get Fear Off Your Business’s Back
You want to know a secret? My clients and class participants all trust me to hold confidentiality with the most intimate details of their business, but I’m going to go public with one detail I know. I’m going to tell you the straight-up fact, the one that no one tells anyone else. They all get […]
How to Get Fear Off Your Business's Back
You want to know a secret? My clients and class participants all trust me to hold confidentiality with the most intimate details of their business, but I’m going to go public with one detail I know. I’m going to tell you the straight-up fact, the one that no one tells anyone else. They all get […]
Can Branding Ever Be Heart-Centered?
Sometimes the world delivers up vocabulary words that are just plain wrong. Painfully wrong. Words like “branding,” which the world of marketing seems to love, but regular folks and cows just seem to hate. And it’s because of how branding has often been used. Companies have done psychological studies on how to craft an environment […]
The Wackiness of Resonant Pricing
Havi, one of our friends, posted about resonant pricing, and how she had adapted our Your Right Price exercise to her and Naomi’s own ends. It’s an amazing little exercise, and in the spirit of generosity, I thought I’d post the pdf for anyone to download. Your Right Price pdf. The design of the pdf is […]
Great Work Sucks, and Feels Miserable, Too
I was reading what my friend Michael Bungay Stanier wrote on the Feeling of Great Work, and I totally agree. Totally. Every time. Every single time, without exception. I do something new that’s important to me, that I feel is really Worth It… and I feel miserable. Scared. Nervous. Like hiding under the covers. I’m […]
Where Discipline Counts the Most
Monday was the start of Ramadan, which means that for anyone who observes this Islamic month of fasting, there’s no food, water, gossip or sex between sunup and sundown. Most spiritual paths have something similar, whether it’s a month, a week, a day, or some other ascetic practice. Have you fasted before? If you haven’t, […]
I'm a Bit of a Blogging Bozo
I realized quite abruptly that I’m still thinking about my blog as if I were in “experimentation” mode. Meaning, I had this story in my head that I didn’t know how to do it, that I was testing it out and seeing what would work, and basically holding back in all kinds of unconscious ways. […]
The Blog versus The Newsletter
A friend and colleague, Havi Brooks of The Fluent Self just dumped her “noozletter” in favor of her blog. She was, as she admitted, a-scared and a-tremblin’ about the decision, because every big marketing guru tells you that you have to have a newsletter. But she dumped it, and now it’s history. You may be […]
Almost Took On Too Many Projects
Last week I wrote about why you should never have more than three projects. And then, yesterday morning, in our Heart of Business Team Meeting (I love writing that, just cause after years of doing this nearly solo, we now have a team!), we nearly did it to ourselves. So, half-way through the meeting, we […]
You are part of $970 Billion
It’s been true for a long time that “micro” businesses, sometimes called “personal-sized” businesses, are the largest part of the economy. The self-employed, one or two-owner with no employees is a huge part of the U.S. and global economy. If you need proof, here’s the US census data. Some of the numbers: In 2006, there […]