Momentum, Tissues, and Time Management
There’s not a lot new to say about time management that hasn’t already been said. If you live in our technology-driven western culture, and aren’t yet spiritually enlightened, there’s a huge chance that you are one of the horde of overwhelmed, exhausted, overworked people. One of the participants in the Moneyflow course recently posted a […]
From Helen: Eight easily avoidable causes of debt.
You know, we’re all about being heart-centered, and sometimes what’s true for the heart, contradicts what our egos wants. An example? When you’re new in business and you go into an office supply store and you see some great deals on paper and envelopes and pens, and you’re all excited, and you buy up a […]
Why Your Clients Should Always Come Last
If someone were drowning in front of you, everything else would fall out of focus. Suddenly, all the trivial little things really are trivial, and you drop everything to help this poor soul who is going down for the third time. If you don’t act right now, and forget about everything else, they’ll be gone, […]
The Three "Yets"
Our new employee started last week, Chandra, and we’re mighty pleased to have her. I’ll be introducing you to her soon, and no doubt putting her up on the website as well. The problem with having a new employee is that they don’t yet know anything. The ‘yet’ part means that Holly and I get […]
How to Avoid Reader Fatigue In Your Subscribers
There’s some buzz I’ve been reading about in forums and on blogs about what’s known as ‘reader fatigue.’ This is the condition that happens when you, as an individual, are confronted with sixteen hundred gazillion blogs, email newsletters, forums, and pdf downloads and you just get fed up with it. I can relate. Unfortunately, when […]
Help Wanted! Update
Back in February I wrote about how we were starting the hiring process again. We bought an ad on Craigslist for $25, wrote up a description of who we were looking for, and then watched about 15 applications come in within a week. It was really, really tough. First we had to make the hard […]
Do You Need A Huge List?
One of the struggles I see over and over again with small business owners is the struggle to build a dedicated audience. Often, folks show up without any kind of an audience at all. Or, if they’ve started a list, perhaps they have just a handful of friends and acquaintances on an email list. It […]
Yesterday I Was in Yakima
Okay, quick update on my trip to Yakima. And no, it’s not like watching home movies. I want to share some big learnings I had from the trip. First of all, the motivations for going to Yakima were 1) I was invited, and they offered to pay me a modest amount to cover travel expenses, […]
Why Giving Clients More Choices Means They'll Never Buy
You’re really wanting to be thoughtful and accommodating. You want to make your clients and customers comfortable, so they can have things the way they like it. So you start making up offers, each with different options and flavors. Eventually you have a menu of ten options. And no one’s buying. Is it your marketing? […]
Today I'm in Yakima, Washington
And any place named “Yakima” deserves it’s own blog post. In the fall of last year I was invited to go speak for the Yakima Advertising Federation by Brett Lamb (and here’s his website), who was evidently struck by what I was writing in my articles. Similar to how I felt when I was on […]