Why the Practical Always Beats Up On the Sacred In Business
When you’re doing your best work with your clients, it’s magical, sacred. There is almost something holy about what you do, like you aren’t there at all. And that’s what your clients love most too- those moments of transcendance. Yet, when you try to talk about this sacredness in your marketing, it doesn’t make an […]
Is It Okay to Cancel If No One Responds?
You’ve planned the class. You’ve marketed it like all git-out. The early-bird deadline has come and gone. You’re five days out, and you’ve got 3 people registered. The big question: Do you cancel? Some will tell you it’s a business decision. If the people registered don’t cover your costs, you should cut and run and […]
The Night Ride
This past weekend I rode in a Portland tradition called The Night Ride. Sponsored by the Bicycle Transportation Alliance (BTA) in Oregon, they hold a variety of fun rides throughout the year, including the Bridge Pedal which attracts 12,000 riders. The Night Ride had about 1200 riders. Proper attire was “pajamas or costumers” and I […]
Creating Coherence In Your Product Offers.
We finally shipped out The Sacred Moment HomeStudy Course on Friday- or at least most of them- there are a few more to go out this week. Like I said in the last post, creating a quality product, especially a premium product, is a real labor of love and takes a great deal of focus, […]
The Incredibly Tender Process of Niche Marketing
It’s maddening the way all those professional marketers say: “Well, first pick a niche, and then…” ERRRRRRrrrr! Hold everything, buddy! Don’t move on, I’m still stuck on step one! Why is it soooo hard to pick a niche? A niche is more than just focusing your business. If you have a heart, a niche […]
When Your Business Gets Beyond "Start-Up’
As surprising as it is inevitable, your business will eventually find itself beyond the ‘start-up’ phase. You’ll have gotten the knack of marketing, creating offers and products, and you’ll have a steady flow of customers and clients and cash. And more. And more. And the momentum begins to build on itself. You used to be […]
The Uphill Climb of Creating Products
I’m taking a short break from some audio editing for our soon-to-be-released audio seminar The Sacred Moment: How to talk to potential clients with integrity and heart, and still get paid. It was a tremendous two-day seminar I led here in Portland in April… aside from the technical glitches. Which were so bad, that we […]
Walking In the Footsteps of Pre-Saints.
I was in a discussion on a blog within Zaadz.com. And, the subject arose was that it’s kinda normal for all of us to look up to people who have succeeded. Whether they are business tycoons, spiritual masters, or our parents, many of us have saints we’re trying to emulate to one extent or another. […]
Making Friends with Death for the Sake of Your Business
I’ve recently been re-reading a surprise favorite book of mine, Conscious Golf by Gay Hendricks. In it, there is a section where he discusses how leaving things incomplete in your life, and in your business, can drain a lot of energy. This has always been true for me, and I’ve been meditating on it more […]
Whether or Not to Publish Your Prices
In The Business Oasis, an earlier incarnation of our business Community, one of the members wrote: “I am unsure if it’s a good idea to include my fees in my brochure and on my website.” Good question: do you or don’t you include your price? If you don’t include pricing, are you being coy and […]