There’s No Such Thing as "Resistance"
Okay, you’ve got your plan in front of you. Let’s say that you want to get a new product created. You know what you have to do, you know what you want to do. The way feels clear, your heart feels right with it, even excited, you’re ready to go, and… Nothing. You’re stopped dead […]
Right Pricing, or Pricing for Exclusivity
You know the price you want to charge. But, you worry. You worry that some people won’t be able to pay. More than that, you worry about issues of social and economic justice. You worry whether the price that feels good to your heart is somehow ‘wrong’ or off-the-scale of morality. Especially when the people […]
Tag! Productivity–How Do You Get So Much Done?
I’ve been tagged- Jennifer Louden nudged me in her post on peace + productivity. It’s part of a string started by Ben Yoskovitz in his Instigator Blog which he’s calling The Ultimate Guide to Productivity Group Writing Project. Here’s what Ben said: Write a post on your best productivity tips. Challenge yourself by picking your […]
How the Kitchen Sink Drains Your Repeat Business
Okay, here comes someone who takes you up on one of your offers. And they come back again, and again, and again. They buy everything you’re offering, as quickly as you can offer it. They don’t even want to read your sales copy- they just say, “Yes, please, may I have some more?” It’s more […]
Photographer Goes Crazy
Patrick Galvin, who publishes the blog Buzz Builder just wrote a great post about how photographers can create word-of-mouth referrals. I was impressed by the idea, not because it was so revolutionary, because it’s not. And not because it’s slick, because it’s not. What impressed me was how ordinary, simply, straight-forward, and common-sensical it was. […]
Avoiding the Third Degree Syndrome in Marketing
When you last wrote a flyer or a webpage, or when you last read one, what was the first bit of text on it, after the headline? I’m willing to bet you beads to bogarts that it was a series of questions. Like this list I just saw on a website I randomly picked off […]
When It's Okay to Hype Your Customers
The need for integrity is one of the biggest roadblocks to marketing your business. Of course you don’t want to manipulate people to buy through fear or other hype-tactics. So you soft-peddle your offers. Or avoid offering at all. Need integrity? Check. Need customers to purchase? Check. What to do? What is ‘Hype’? One definition […]
Another Solution for Business Overwhelm
This morning, as I was contemplating the Sacred Moment seminar approaching this weekend, in a way similar to contemplating an oncoming train. An oncoming train in a dark tunnel. With no escape. I was feeling a little stress. Stress? Why would I feel stress? One of the biggest reasons is that I was spending a […]
"Do You Have to Be a Great Writer…" At Dmiracle.com
Scribble, scribble, scribble. There’s been a conversation going on over at Dawud Miracle’s blog about scribbling, and whether you need to be a great writer in order to be a great blogger: I’m in a discussion with Lyle Lachmuth about how much writing skill does it take to be a great blogger. His perspective is […]
Can You Sell God?
The topic of ‘selling God’ comes up for me in looking at many service businesses that are into selling a process. Things like coaching or healing. An internal process that supports an inner sense of well-being. Perhaps it even results in action, but in many cases is just about feeling better. I don’t mean to […]