Webinar today. Plus High vs. Low vs. Ethical in pricing
Last week a promotion crossed my desk for business development from someone who shall remain unnamed. The price was, in my estimation, unethically high for what was being offered. When I posted about it last week on Facebook, the comment section lit up. People really wanted to know. In today’s video I talk about the […]
Avoiding agitation in sales
There are a LOT of charlatans in my industry of business development. And a hallmark of people’s response to their offers (other than simply holding their nose and turning away) is agitation. If you’re agitated… don’t buy. There’s more to it than that, and it’s useful to think about both to protect yourself, and in […]
It’s not the price, it’s the intimacy
When people aren’t buying an offer, the first place my clients want to look is the price. “Am I charging too much? Not enough?” Let me tell you, the price can be a factor, but it should not be the first thing you look at. Out of the many other variables, there’s a really important […]
Finding the small assumptions that are undermining your business
Here’s a little game you can play that might actually have a surprisingly significant impact on your business. It’s called, “finding the small assumptions.” This kind of advice can sound dumb, small, or too “coachy.” But, it’s real. So, for instance, a client was talking about trying to reach out to their audience, and just […]
Forget the trends…
In my social media I started seeing all these messages about how mid-price offers just don’t work any more, and you needed to be selling high ticket items… Sigh… These different trends make the rounds. Let’s talk about it. Your experience? with love, Mark Silver, M.Div. Heart of Business, Inc. p.s. The Town Hall: Moments […]
Confused and overwhelmed with too many options
It’s quite common here in the Learning Community, and indeed, it happened again that someone showed up on one of the coaching calls, confused and overwhelmed because they had too many options to choose from. In this case, it was about which audience/niche to focus on for their business. In other cases, it has to […]
Explicit spirituality in business
I love it when someone says they want to start to be more explicit with their spirituality, bringing it into their business. I suppose part of it is feeling a sense of camaradie, since that’s what I did over twenty years ago. It’s also celebrating that they trusted themselves to step into what can be […]
Doing more of the small things
Just as I went on break for the end of the year, my back went out. I had stepped outside in the early morning to walk the dogs, and my back spasmed. This left me on the ground, in below freezing temperatures, alone, unable to get up, while everyone else in the house was asleep. […]
Dreams, solidity and planning
Back in December I led our Learning Community in a bit of an unusual planning process. It didn’t involve calendars spread out all over the floor, or in-depth working with the business model. Instead, it focused on just three elements. These three elements bring an expansion, a grounding, and guidance for success for the year. […]
A Sufi blessing for 2024
In my tradition, blessings are a real thing. They invoke and convey unseen support from the Divine, from the angels, from whatever you want to call the energies and care and love that exist in our realities. It’s such an important part, a certain “baraka” as they say in my tradition, meaning, literally, a blessing. […]