Are You Humble and Tender Enough to Have a Niche?
In last week’s opening class to our Momentum Course, I addressed what I call “The Tender Art of Niching.” It’s a funny topic, because it’s at once extremely fundamental to having a successful business, and it is something that nearly everyone struggles with. Everyone. There’s a lot to be said for having a niche, or, […]
Leaving Money on the Table
“You aren’t helping anyone by leaving money on the table. That means you’re missing getting your message out or that you aren’t making a fair value for your work.” That’s a quote from Lee Stranahan within a comment he left on the Productive Flourishing blog. As someone who grew up in punk rock culture, I […]
The Simple Reason Why You’re Not Reaching Thousands of People
You’ve got something fantastic that you do, and you want to reach a lot of people with it. And why not? Reaching a lot of people means that your great thing helps more people. It also means that you probably will end up with more clients. Of course, you may not. There are lots of […]
When People Love You But Aren’t Buying
When you first get that strange feeling in your skeetle, which means, “Hey, I’m starting a business,” it usually comes with side portions of passion, awkwardness, fear, and excitement. Shazam! You’re out of the gate, a bit wobbly, but you’re on the track. And people start to respond! They like you. They like what you’re […]
How Many People Do You Really Need to Reach?
In my recent journeys on Twitter I’ve seen the extremes from “Get 20,000 followers in 30 days” to “it doesn’t matter how many people you have, what matters is the quality of the connection.” No, I don’t want to sleazily grab 20,000 people on Twitter, my blog, or email list. Yet it’s totally untrue that […]