How to Integrate Two or More Businesses
Running more than one business at a time… oy!
Do you feel like you’re running five or more businesses, because of the skills you have? Solomon’s solution was to cut the baby in half. Is there a better answer than going crazy, or chopping up your business?
It has to do with how you define your business in the first place. Read this article.
Listen to the podcast- around five and a half minutes.Why You Don't Need A Business Plan
For a truly micro-business, or being self-employed, a business plan is a recipe for disaster.
A formal business plan can be over 100 pages, full of all kinds of strange things like ‘competitive market analysis’ and ‘financial forecasting.’ Ugh.
You know who reads business plans? Banks and funders. You know who writes business plans? Businesses who are looking for significant capital funding.
Not you. So, relax, forget about the business plan. Instead, read this article.
How to Use Systems Without Turning Into a Zombie
A zombie is a corpse, re-animated by evil powers. So often when we encounter larger corporations, we encounter their systems, and we feel as if zombies have been sent to attack us. It’s no wonder we hang up on telemarketers.
And yet, if your business is going to be vital, healthy, and thriving, it will need systems to be able to stand up on its own.
How can you use systems without creating customer-chasing zombies? Read this article.
Coming Up with Article Titles for Your Business
Coming up with article titles for your business. It’s not fair: newspapers come up with tens of thousands of words every day, and yet you’re left staring at a blank screen wondering what to write.
Writing articles, workbooks, even a book, is one of the best things you can do to promote your business, and build trust with your current customers. So where do you get the inspiration to just keep writing more and more and more?
Maybe the newspapers have something to tell us. Read this article.
Why You Don't Want Michelangelo Working On Your Website
Everyone wants to live surrounded by beauty. Beauty soothes the soul, and lifts the spirit. It inspires us and keeps us healthy. We all want beauty.
Unfortunately, this desire to have beauty means that you can spend a great deal of time creating a ‘unique and beautiful’ web design that people actually avoid.
How can you spend so much time on beauty, sacrifice so much money with a designer, and still end up with a mess? Read this article.
Why and How to Create an Information Product
Have you put off, or given up entirely, the idea of writing that book, or creating a CD or DVD, for your business?
Maybe you’ve let that idea slip away because you thought your business wasn’t suited to it. I mean, what you do is so individual and personal, or too complicated to explain, or so intuitive in nature, that it can’t be captured in a product.
Or maybe you already sell a product, and you can’t imagine what a book or CD would possibly do for your business.
These kinds of products- books, CDs, DVDs and their digital downloadable equivalents: pdfs, mp3s, mpegs – are called information products, ‘info products’ for short.
And, if you are putting off creating one, you are doing a disservice to all the people who are waiting for you.
Why Your Business Needs a Peer-Led MasterMind Group
Are you taking the Big Gulp?
The ‘Big Gulp’ is what happens when the new doctor has been through years of school, amassed a six-figure medical school debt, and graduated with her friends and colleagues. She excitedly rents a space to open her medical practice, hangs out her shingle, and waits for clients.
I bet, even if you aren’t a doctor, that you’re familiar with the Big Gulp. There are a lot of reasons for the Big Gulp- lack of business knowledge, lack of marketing knowledge, fear of failure, financial pressures, fear of failing her patients, even fear of success.
But, as a doctor might say, those are just symptoms. They aren’t the true cause of the Big Gulp.
Why Vacations Just Don't Work
When you’re exhausted from working, overwhelmed, burnt-out, little visions come visiting. Visions of distant beaches, cabin hide-aways, foreign adventures. Vacation-land. And so, off you go, on vacation. And, when you come back, by noon on Monday you’re as exhausted as you were when you left. Did you take the wrong vacation? Or is there something […]
Why Dreaming Big Can Keep You Small
I remember when I was in another business, and as part of my support network we were dreaming up vision statements. I don’t exactly remember what I came up with, but something that included words like “huge,” “global,” “number one,” “best-known.” It was fun to dream that big for a little while. But… we’re only […]
Are Your Empty Actions Creating Empty Results?
Let me tell you the story of a hard-working business owner, who slowly wore himself and his business down to dust, and how he turned it around again. For those of you with a lot on your plates, I’ll tell it to you quick: Once upon a time, empty actions = empty results. Then, (dah-dah-dah-daaaaaah!) […]