Finding Your Right Price
Aside from marketing, I have rarely seen an issue that brings up so much confusion and anxiety among business people as proper pricing. People worry that it’s too high, it’s too low, am I valuing my product or service enough, what about the competition? There are a lot of opinions out there about how to […]
The Model Business
Until the iPod, Apple was the leading computer hardware innovator for over 20 years, yet time after time they lost out market share to other companies. Why? Fast Company Magazine printed an article in January 2004 about Steve Jobs and Apple. Now, I’m a long-time Apple fan – my first Apple was a II+ back […]
Business Stability: The Triple Bottom Line
If you are going to go to the trouble of building a business, you want it to last through the fluctuating winds and storms of the marketplace. After all, it takes time, effort, and focus to build a successful business. No way would you go through all of that effort if it was just going […]
Your Biggest Business Strength
Yesterday I was in a weird space. Maybe it’s the weather (the rain has arrived in Portland- although the fall foliage has been, I have heard, the best in years- it was indeed magnificent), maybe it’s my spiritual practice, maybe it’s just one of those days. But I wasn’t feeling really spunky and out there. […]
What Isn't Working
So, What Isn’t Working? I know from my own experience that denial and magical thinking are very strong tendencies in business. Take me, for example. In my typical “go for broke” habit, I can do both denial and magical thinking at the same time: I’ll never forget the moment of clarity when I realized that […]
Giving It Away, and Changing Horses
This eZine has two levels of learning in it, just for fun. Predictably, I’ll start with the first, which I think is incredibly useful, then get to the second, which is the really powerful one. First learning: I’ve been rethinking an idea I’ve held for awhile, that giving it away for free doesn’t work. There […]
Too fast? Too slow?
Since I’ve been solo in my practice and I’ve broken through some personal ceilings I’ve had around the number of my clients and my earnings, I’ve been thinking about how fast can a business grow, and what’s healthy. I’ve been helped along by a chapter in Paul Hawken’s Growing a Business called “The Art of […]
Too fast? Too slow?
Since I’ve been solo in my practice and I’ve broken through some personal ceilings I’ve had around the number of my clients and my earnings, I’ve been thinking about how fast can a business grow, and what’s healthy. I’ve been helped along by a chapter in Paul Hawken’s Growing a Business called “The Art of […]