The Critical Importance of Candy in Your Writing
Okay, you’ve written an article, or a website, or a book. You’ve worked really hard on the headlines, and everything else, to make it as powerful and helpful as possible.
And yet, when you show it to a prospective client, they glance at it, and say “Okay… I’ll take a look at it later.” And they never do.
Is something wrong with your headline? Or maybe it’s your hairdo?
Listen to the podcast- around six minutes.
What do you notice is going on visually about what you like to read, and what you don’t?
When You Feel So Pressured to Make Money You Can’t Think
Your marriage falls apart, you or your partner is laid-off, or your spouse gets ill and you lose half your household income.
The financial pressures sweep in like a sudden high tide, and as one of my clients wrote me, “I feel so pressured to make money I can’t think.”
What do you do in a situation like this? “Forget about the bladdy-blah-blah of patience and organic growth, man! I need to make the rent like, yesterday!”
Okay, but first you need to know about the two wings of growth. Read this article.
Listen to the podcast- around five minutes.
How far did you fly on the two wings?
How a Personal Secretary Is Critical to Your Response Rate
Let’s say you decide to go to dinner with a friend two weeks from now. What do you do? You write it in your calendar.
But, let’s say that for the past five days you and your friend have been playing phone tag, trying to decide when to meet for dinner. During that five days prior to setting the date, did you write it in your calendar?
I’m betting you didn’t.
What’s this got to do with the response rate from your email list? Read this article.
Listen to the podcast- around five minutes.
Ready to hire a personal secretary for your readers?
Offering a Guarantee Without Losing Your Shirt
You may be offering a guarantee, but nervous about it. Or perhaps not offering one at all. What if a bunch of your clients ask for their money back?
Sluuuurrrrrppppp… there goes your business, down the drain.
What makes a guarantee safe for you? Read this article.
Is Your Answer to "What Do You Do?" Missing Two Critical Words?
In the United States, the Boy Scouts of America have a reputation for helping little old ladies across the street. Isn’t that nice?
You would think so, but what if these strapping young men in blue uniforms were grabbing unsuspecting elderly women, and slinging them over their shoulders? Imagine thousands of our honored elders being bodily forced across streets, with cries of “Put me down, you big brute!”
Doesn’t seem so nice, does it?
Yet, many people in business are flinging their resistant customers across streets every time they answer the question, “What do you do?”
They are missing two words.
Which two words will prevent you from hurting the person you are talking to? Read this article.
Why It's So Hard to Ask for Money, and How to Make It Easier
Are you like most of us, and stutter, or gloss over, asking for money from your customers? It may seem silly, but asking for the money can be really hard to do.
Unfortunately, that leaves you out of integrity with yourself and your customer. But, it’s not because you didn’t ask for the money.
Where did you go out of integrity? Where is the problem? Read this article.
Why and How to Create an Information Product
Have you put off, or given up entirely, the idea of writing that book, or creating a CD or DVD, for your business?
Maybe you’ve let that idea slip away because you thought your business wasn’t suited to it. I mean, what you do is so individual and personal, or too complicated to explain, or so intuitive in nature, that it can’t be captured in a product.
Or maybe you already sell a product, and you can’t imagine what a book or CD would possibly do for your business.
These kinds of products- books, CDs, DVDs and their digital downloadable equivalents: pdfs, mp3s, mpegs – are called information products, ‘info products’ for short.
And, if you are putting off creating one, you are doing a disservice to all the people who are waiting for you.
How to Deal with "Freeloaders" in Your Business
Can you give it to me for free?
If you’ve been in business for more than five minutes, you’ve probably heard this one from somebody, in some form. Are they a con artist? Do they genuinely need help? You’ve got your values- you are doing this thing called business because you want to help. But if you give it all away…
It can be a very uncomfortable situation- but there is a way to deal with freeloaders. And it’s as easy as one… two… three… then back-up to one.
What am I talking about?
Is Discounting Destabilizing the Globe?
Discounting is a demon that threatens globality stability. Maybe that’s a little strong, but given the outcomes of what a discounting mindset has done to our planet, it doesn’t necessarily seem too strong.
And yet, discounting seems like such an easy solution. Take a little off the top, and you sell more. And more people can afford it. And everything works better.
That’s not exactly true, and if you are attached to discounting, you may be hurting your customers and your business more than you think.
How Your Writing Can Have Impact for 2,700 Years
As taught to you by Homer. Not Homer Simpson, but Homer of that 2700 year-old ancient Greek epic The Illiad. You may turn up your nose at ancient texts, but a lot more people have read Homer than have read you. And if you are trying to use your writing, on websites, in articles, or […]