Why you lose clients when your price is floppy
You know that terrible feeling that often comes up when you go to name your price to a potential client? The wavering and uncertainty? The clench in your gut and the swallowing you do? And you know how different that feels from when you’re actually helping a client, when you’re in surrender, in flow, and […]
The alchemy of fear, grief and anger into love and strength in facing the world
Watching my country be taken to pieces with cruelty in order to further enrich the already super wealthy has sparked anger, fear and grief within me many times. The vast majority of humanity has a deep desire for fairness, for equity, for justice. The latest research I’ve seen shows that maybe 1% of humans have some […]
Rosh HaShonah and the holiness of clearing
I personally love that there are New Years sprinkled throughout every annual cycle. The Jewish new year, Rosh HaShonah, is now, The Islamic new year rotates through the seasons, as do all the Islamic holidays, the Chinese new year is in late winter/early spring, and there are the solstices and equinoxes, and many, many other […]
Not trapping yourself with intro pricing
So many of my clients have used intro pricing, or beta pricing, for new offers to jump start sales. It’s a great idea, and can work really well. Offer the first people to step into a new offer a special price, offer a significant discount off what the regular price will be, and you can […]
Don’t do “tasters”
A common strategy I see business owners take on is creating a “taster” offer, usually a one or two session something, to help folks feel safer or have an experience before taking on what is considered to be the “real” program, something that is maybe a few months long, or longer. While the general concept of […]
Substack payment terribleness, and I’m begging you to protect your business
I saw a news item recently about how Substack, which is an online platform for publishing content combined with social media/networking, is allowing subscribers to use Apple iOS to pay content creators. You may or may not use, or even know about, Substack, but this is an important issue to understand the principle behind it, […]
How do we stay focused on business in the midst of…
Here’s the question: How in the holy hell do we stay focused on business in the midst of all of … this… <gestures vaguely out into the world> My country is in the middle of an attempted authoritarian take-over, which is succeeding in places and failing in others. It’s struggling because hundreds of thousands of people, […]
Interview: Are you ready to create a certification program?
I know so many people who, over the years, have developed their own modality, or approach to a particular problem that is incredibly powerful or useful. And, for some of them, creating a certification or licensing program is the next evolution of their business. However, it’s a BIG project. One that can be amazing for […]
The most common inner guidance clients receive
One of the exercises I lead quite commonly is listening to the heart of the business, where the business owner asks, what is it the business really needs from them? People get all kinds of answers, but there is one piece of guidance that is the most consistent, that when people share what they get, […]
Don’t use post-transformational language with pre-transformational audience
In promoting your offers, there’s a very simple rule that often doesn’t get acknowledged or understood. The simple rule is: “Don’t use post-transformational language with pre-transformational audience.” So, what does that mean? It means that the complex or nuanced understanding that you have of the topic or area or problem you address for folks has […]