Why We Talk About Problems… and What Comes First
Problems are the bread-and-butter of marketing training. “Talk about the problem!” “Press on their pain points!” “What problem is going to trigger the ‘buy now’ reflex?” Boy, doesn’t that feel good? My heart aches just thinking about that kind of approach, and that’s why so many heart-centered business owners avoid talking about problems. Then they […]
Sticky Notes Versus the To-Do List Tsunami
Earlier this year I replaced our kitchen sink. At one point I was faced with having to tighten down the basin drain, which comes in two parts: the metal ring on top of the drain hole, and the bottom part which screws into the top part, allowing water to drain down the pipe, instead of […]
Interview with Larry Willeman- CFO-for-Hire
One of my earliest marketing mentors Robert Middleton recently put me in touch with a fellow Portlander, Larry Willeman. We met for tea and I had a fascinating time hearing about what he does. Larry is a remarkable person (as is Robert, I’ll be interviewing him soonish.) Through his consulting firm, Willeman Strategyas Partners, he […]
Jason Stein’s Gift
NOTE Nov 22-> If you came here looking for Yollana Shore’s video, I sent out the wrong link. Here’s the right link to see her video. I think I made the mistake because I’m kinda full up emotionally and I’ll be telling you about it in the next days. I was so chagrined because it […]
The Two Hiring Help Freakouts That Stop Momentum
Updated 4/14/21 Ugh! I’m ready to pull my hair out, except it’s too short to grab. And I’m not the only one, because my assistant is just about ready to grab my hair and pull it out, too. That’s why I keep it short. Normally Kate [Note: Kate worked for us for a few years […]
The Simple Reason Why You’re Not Reaching Thousands of People
You’ve got something fantastic that you do, and you want to reach a lot of people with it. And why not? Reaching a lot of people means that your great thing helps more people. It also means that you probably will end up with more clients. Of course, you may not. There are lots of […]
Back to the Source with Guided Remembrance
This time of year is often full of extreme busy-ness. Either the crazy busy that comes with trying to tie up all the loose ends from the year, or the anxiousness that swells from trying to get a head start on the next year. Or both. At the same time, it seems as if something […]