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heart-of-business-logo

Copywriting for
heart-centered business owners

Learn how to write sales pages for your offers with love and effectiveness.

You know you need to write something on your website about your offer.

Whether it’s one-on-one work, a course, a group, some other offer… but ugh, and blah… How do you even get started? And how do you write a page that gets sales without being gross? And does the page really have to be that long?
 
Maybe you freeze. Procrastinate. Or you sit down to write it, but you just feel lost.
 
When you have reactions like that, I want you to trust yourself. Like many things in business, copywriting has been done terribly. Miserably. Toxically. Manipulation, high-pressure, shaming, with lots of exaggeration, impossible promises, and just grossness.

Of course you don't want to do that.

Yet, when you’re a heart-centered business owner, the reality is that you do need to describe your offer on a web page, and it would be nice if the right people could read it, get it, and feel good about clicking buy or filling out the form. But I understand completely that you’re not willing to do it if it’s going to be gross.
 
What’s also true is that you’ll need more than one paragraph and three bullet points, because something that short doesn’t do justice to the beauty, nuance and complexity of what you’re offering. And it definitely won’t help people trust they can really take you up on your offer.

Can I help you learn a heart-centered way to do copywriting?

Jump to registration/price.

Introducing:

Heart-Centered Copywriting

An eight session course to learn how to write sales pages for your offers with love and effectiveness.

My highest intentions for you in this course:

  • To understand the difference between manipulation and confidence.
  • To be able to write a sales page for your offers that actually has the right people stepping in.
  • To bring the same love and care to your marketing copy as you do to your clients.
  • To heal your relationship to copywriting, without losing your integrity and discernment.
For me, healing is critical to the whole process. Without healing, I watch good-hearted people take on gross approaches. The result? Losing trust in themselves.
 
I want you to know that you are enough. You don’t have to be pushy, or over-hyped, or anyone other than who you are. When you are yourself, you have full access to the love, and strength, within your own heart.
 
Healing your relationship with copywriting is what will allow you to show up, without compromise, with confidence and a lot more effectiveness. This means that your audience will then be able to learn from your pages what they need to know to make a clear decision about your offers.

Who is this course for?

Honestly, it’s for anyone who wants to write sales/registration pages for their offers. However, a few more things will help:
 
  • My speciality is small business owners, service providers, with complex, unusual or spiritually-based offers.
  • An embrace of spirituality in some form. I say more about the spiritual content lower down.
  • A willingness to be uncomfortable and try new things…
  • …Yet, at the same time, an unwillingness to compromise what you feel is right.
  • A desire to bring more of the right clients and customers in, and have more fun and make more money, more easily.

Who is this course NOT for?

  • If you’re not spiritually-oriented, you’d have to ignore big chunks.
  • If you care more about “making sales” than about caring for people, you won’t like the vibe.
  • If you’re in a tightly controlled organization, and don’t have the freedom to try new things. It might be frustrating to learn and not be able to implement.
  • If you don’t enjoy the diversity of humanity. We love the diversity of humanity, and know that that diversity makes all of us stronger, including ethnicity, religious/spiritual, sexuality and gender, neurodiversity and physical ability differences.

So... What IS copywriting?

In the context of marketing and selling, copywriting is content created to support people in making a purchasing decision. Ethical copywriting supports people in making an appropriate purchasing decision. You’re not just trying to “make the sale.”
 
On one hand, it’s difficult territory, with a lot of mystery and a terrible reputation.
 
Yet, on the other hand, there can be a simplicity and directness about it, and a sweetness, too. Done right, copywriting can be healing to the people who read it, whether or not they make a purchase. Done right, copywriting can give something good to the world, without harming anyone.

Why this course might be really effective for you.

I’ve been learning, doing, and teaching copywriting for Heart of Business and for our clients for 25 years now. My own pages have brought in multiple millions, and my clients have consistently seen increased sales and more clients come in through the pages they write with my help.
 
I can teach you to be effective based on a few things.

1

Clearing the explicit and subtle manipulation, hype and grossness so you can feel great about what you put out there.

In the course I’ll talk about common manipulative sales tactics and how to avoid putting them into your pages, even accidentally. Unfortunately, lots of people do exactly that without meaning to, simply because they are copying what other people have done, without understanding the underlying dynamics.
 
When those tactics are in your pages, even unintentionally, they don’t feel good. What happens then? You might have trouble following through with finishing the page. Or, once you’ve finished it, you might feel uncomfortable sharing it with your audience.
 
Instead of that mess, you’ll have a really clean, comfortable page that you can feel great about putting out in the world.

2

Assembling versus Writing your page.

It seems most people treat writing a sales page like a creative writing project. And, it’s true, we want your creative heart to show up in your words. However, this approach can feel overwhelming.
 
Instead, I’ll be teaching you the 16 elements of a sales page, each of which isn’t that long, and is really clear in its intention. Now you can more easily write each element, then simply assemble the page.
 
It makes the whole process less intimidating, more approachable, and really powerful.

3

Healing your relationship with copywriting and selling.

All Heart of Business teaching includes healing, because that’s the work we’re doing in the world. The spiritual understandings/teachings from within copywriting will help to heal your relationship with copywriting.
 
This is NOT an attempt to help you “get over” your issues around copywriting. Instead, what I’m wanting to do is help you deeply trust your heart and your integrity.
 
The healing work will help you clear your reactivity so if you currently feel uncomfortable with copywriting you’ll be able to settle into a deeper state of comfort and trust. This course will show you how to use your heart and integrity to make good choices about your own sales pages.
Will this approach turn you into a copywriting expert? No, probably not. But, you don’t need to be an expert.
 
I just want you to have a real sense of ease, competence, and clarity, so you can write your own sales pages effectively.
 
Honestly, people don’t want expert slick copy. They want to know and trust you and your work. This approach will absolutely give you what you need to do that.

The spiritual aspect of this work.

Spirituality in business has become all the rage, and I’m grateful for that. The acceptance of spirituality in business has been the work of many people over decades, and it’s a relief.
 
However, it’s not all equally effective.
 
Many versions of business spirituality take what I call the “gas tank” approach: you fill up on spiritual connection, like filling your gas tank. Then, when your tank runs down while “doing business,” you stop and fill back up again.
 
Other approaches seem to be connected to versions of “think and it shall be” that can get caught inflating the ego and trying to use the world as a big shopping cart.
 
Neither of those approaches have resonated with me, and some versions of them do real harm.
 
This course does have a great deal of spirituality in it. That’s because there is no realm of human life that isn’t touched and permeated by spirit. What’s needed is not to integrate spirit and business, but to see how it’s already integrated.
 
Our relationship with spirit directly affects our relationship with the nitty-gritty day-to-day details of being in business, in profound and helpful ways. Instead of a gas tank or shopping cart approach, we’ll relate to the larger reality as a humbling, sacred mystery.

Those Crazy Sufis

The Sufis, which is the spiritual lineage Heart of Business teachings are based in, cling to a notion of devotional surrender, which attempts to live every moment of life with awareness that the Divine, the Source of Love (which is not, incidentally, an angry beard in the sky) is always present.
 
If you’re unfamiliar with Sufism, perhaps you’ve heard of the poet Rumi? Or Hafiz? They are both considered Sufi saints and masters. I, Mark, have learned Sufism at the feet of a Sufi sheikh from Jerusalem, who was the inheritor of an unbroken 1400 year old spiritual lineage.
 
The Heart of Business approach was born out of the realization that certain esoteric spiritual teachings are already present within many nitty gritty business practices. The awareness of this already-existing integration means that the work of business itself can be a spiritual practice. There is no “tank” to run dry, just the always present invitation to remember Love even while you get your hands dirty… and the dirt is Divine as well.

About Mark Silver, M.Div. and Heart of Business.

I’m Mark Silver, M.Div., founder of Heart of Business, and author of Heart Centered Business. I’ve been working with small business owners for 25 years.
 
The dozens of sales pages I’ve written for Heart of Business have, combined, brought in millions of dollars, with very few refunds. I don’t have data going back the full 25 years, but it’s well under .5%
 
What’s more, I’ve taught copywriting formally to hundreds of clients and students since 2005, and have watched their results change positively in significant ways.
 
My Sufi studies have spanned many years. I was a graduate of a three year healer training, and a one year Sufi Teacher Internship Program. After, I was hired as faculty to teach that Teacher Internship Program.  Then I attained my Masters of Divinity (M.Div.), during which I was taught how to hold and run groups in multi-day spiritual retreats. And, my spiritual learning and growth continue on.
 
The healing I seek to support in the world of business is to help us all to remember love, compassion, justice and deep care, and how it’s woven through the entire physical creation. When businesses forget this, it does tremendous harm.
 
When we remember it, business can be as beautiful and sacred as any other part of life.
mark silver

What the course covers

There will be eight classes, where we’ll cover the following topics:

Class One: An ethical and healing approach to copywriting

This first class will introduce you to a heart-centered approach to copywriting and what our real intention is, that is, how copywriting works when done with heart.
 
We’ll be tackling the topic of Long vs Short pages, and introduce the first sales page element: the Empathetic Opener.

Class Two: Three foundational elements

This week will cover the three most foundational elements of the page, which includes what you’re hoping your participants will get, and who your participants are, and aren’t.

Class Three: The Scope of the Offer

So… what is your offer really about?
And why is it effective for folks?
And why are you the one to be offering this?
 
We’ll be digging into these three elements that help to really describe your offer.

Class Four: The Details

So, what is it that people are buying exactly?
What are the details of your offer, and how do you make them real for folks?
Also, how to talk about the price.
 
This class covers how to handle these critical elements in three parts.
 
It’s surprising, but this is where transformational offers become concrete, and thus, much more “buyable.”

Class Five: Buying, Cancelling and Questions

So, how is purchasing handled?
And, if they purchase, can they cancel or get a refund?
And what if they have questions?
 
These are three important elements, because they create safety for people to click that buy button. And if you have clarity and comfort with these pieces, they become easier to communicate and hold.

Class Six: Testimonials and other things...

Testimonials can be used in a way that is really helpful… or they can just sit there and do nothing.
 
You’ll learn what testimonials, and case studies, can do for your offer, and how to place them in a way that is most useful for the potential client or participant.
 
Plus, every offer is unique, has information that might not fit into the standard elements I describe. This class helps you identify and create those necessary unique sections.

Class Seven: The Headline Clinic

We’re doing the headline last, because even though it’s simple in some ways, it’s also the most important part of the page. A good headline will help people know your offer is relevant. A boring or irrelevant headline will have folks who could really use your help click away.
 
Although you don’t have to be clever or click-bait-y, your headline does need some care and crafting to be really clear and understandable.

Class Eight: Wrap up

There are always loose ends, new questions, and places for coaching and clarity. This class is an opportunity to clean up and deepen your page even more.
 
 

In these eight classes, I’ll give you the foundations of how to make a really effective sales page. My goal for you is that at the end of the eight weeks you’ll have a functional version of your sales page ready to go!

How the course works.

The Teachings

The core content of the course will be written, and pre-recorded video and audio. Why? Two reasons. One, I can make the teachings much more concise and clear, and you can take them in whenever you want, and as often as you need.
 
It also leaves the live calls free for coaching, for copy review, for helping you apply the teaching. I’ve been teaching in this format for years now, and I continue this way because it works so well. I’ve come to see more people understand, and then be able to implement, the materials successfully, since shifting to this format.

Weekly assignments:

Every participant is invited to complete an assignment form, sharing what they’ve learned, and any copy they’ve worked on. This helps on two levels.
 
One level is from adult learning. It’s a proven component of adult learning that summing up and repeating back what you’ve learned helps to integrate the learning, so you really get it.
 
Another is that it helps me to stay alive to what’s going on in the group. If there are particular issues, or common misunderstandings, I will see and address them.
 
Finally, there’s a third benefit… the written Q&A.

Written Q&A

You can ask questions through the assignment form, and I will answer them. Of course, especially with reviewing copy, I can’t promise to answer everyone’s questions. But, I will get to WAY more questions and issues than we could ordinarily cover during the live call.
 
All Q&A will be available to all participants prior to the live class, so we can deepen anything I respond to here. And you’ll have the whole collection of Q&A to to refer back to, forever.

Live Calls

In live calls I will help you drop deeply into your heart, so you can create your sales pages from a full, connected heart. I will address trends and common issues I see coming up in the group, and there will be time for coaching and copy review.
 
This means the calls will be interactive and learning/application-focused. We have fun, we dig deep. And, after 25 years of doing this, when answering someone’s question, or reviewing their copy, I universalize it so that it will be useful to everyone.

Copy reviews

Part of what I’ll be doing in the written Q&A’s and on the live calls is, of course, reviewing pieces of copywriting.
 
Although this really is included as part of those other two elements, I wanted to highlight it, so you get that it’s not just answering questions, but it’s me looking at copy and giving my gentle but honest critiques, and how to improve it.

How much time will the course take every week?

Reasonably, you’ll probably want about 3 hours each week, including class time.

  • The live class (or listening to the recording) is one hour.

  • Then, between one and three page elements will be covered each week. Each element will have around one page of written teachings, plus a very short video, less than five or ten minutes.

  • Because each element is relatively short, a few paragraphs for most, I’m hoping 60-90 minutes will be what most folks need to do the writing. And, the teachings will walk you through creating a rough draft, which means your time with the teachings and your time creating your own elements, overlaps.

  • Finally, filling out the assignment form can take 15-20 minutes, answering the questions with honest  reflections.

I can imagine some folks might spend more, or less, time than I’m suggesting here, depending. 

In all cases, I will be urging folks to curb perfectionism, and to lean into “good enough.” We’re not trying to make these pages super polished, just honest, clear, and sounding like you.

Pay from the Heart is not exactly
“pay what you want.”

Most simply, Pay From The Heart is a collaborative process where we are clear about what sustains us, and you check in with your heart and arrive at a payment that you can offer, that won’t harm you.

I’ve seen people struggle with sliding scales and pay-what-you-want pricing. For us, Pay from the Heart is a way to truly welcome in folks who really couldn’t afford it otherwise.

Our economic system is far from fair. Yet all of our hearts and creativity are needed now. If you need this help, we want you to have it.

What other people charge.

Copywriting is one of those skills that people often charge a LOT for. Because it has to do with the purchase, and doing it well can directly contribute to making more money as a business owner, many who teach copywriting justify charging a lot of money.
 
I’ve seen courses like this anywhere from $400 up to $1500 or more.  

What is sustainable for us.

It’s important to us that we are honest with you, and not pretending Heart of Business doesn’t have needs, because we do.

What we’re asking and the “food or shelter” exception.

There are two numbers we’re going to put out there for your consideration.

The sustainable price of US$650.

If you can pay that, in a single payment or two payments of $325, that allows us to both sustain our service, and open the door to folks who truly can’t pay that.

The minimum requested is US$350.

It is Pay From the Heart, and it has to agree with our heart as well as your own. Our hearts just didn’t feel good lower than $350 (or two payments of $175), nor can we continue to show up for you if many pay less than this.

The “food or shelter” exception.

We know that some people are in really hard spots. If paying $350 (or two payments of $175) is going to put your food or shelter at risk, we invite you to pay less. This is also true if you live in an economy where the exchange rate with U.S. currency means $350 is an absurdly large amount of money for you.

We want you to be able to join us.

If you can pay US$650, even if it’s a stretch, please do. If the stretch feels like it would break you, or cause you to walk away, then please let your heart find a price between $650 and $350.

If you don’t have access to even $350 (or two payments of $175), if it would put your stability at risk, then, and only then, do we invite you, truly with an open heart, to pick a number lower than $350.

How it works.

First, decide if you are going to join us. Feel into the possibilities of what this kind of support could mean to you, your heart, and your business. 

Second, if you decide “Yes,” then make a second decision of how much you can give, in one or two payments. Take time to both think about the reality of your financial situation and to listen for what number feels right to your heart.

If you’re ready to join us in the course, we’re honored to have you.

Read the program re-cap below, along with our Refunds & Cancellations policy right below the grid, and then either register or ask a question.

When you register, here’s what you get:

1

The Program Itself.

Teachings each week delivered by a combination of written, audio and video.

2

Written Q&A

I take on as many questions as I can from the written assignments, and answer them personally for all to learn from.

3

Live calls.

Eight live calls where I help you apply the teachings to your own copy.

Tuesdays, 2:30pm-3:30pm eastern.
Sept 30  |  Oct 7, 14, 21, 28  |  Nov 4, 11, 18

4

Recordings and Transcripts of the live calls.

Usually available the same day, within a couple of hours.

5

Included: Copy Reviews

Within the Written Q&A and the Live calls, I will be doing copy reviews, where I’ll be prioritizing the most important changes to make your copy more effective.

Register for
Heart Centered Copywriting

Price: Pay from the heart

You first decide if you want to join us, then you choose from your heart what to pay.

Two payment options:

We provide a two payment option if your heart feels moved to offer more, but it would be easier on your cash flow to make two equal monthly payments instead of one lump payment.

Make Two Equal
Payments

Choose from your heart the amount of the two equal payments, between $175 and $325.
(You’ll choose the amount on the next page.)

Two Equal Payments
Make One
Payment

One payment single payment now, from the heart between $350 and $650.
(You’ll choose the amount on the next page.)

One Payment

Did you scroll straight down to the price?
Jump back to the top so you can see what it’s all about.

Is it time to take the next step in writing effective sales pages for your business?
If so, please join us.

Cancellations and Refund Requests Policy

We have poured our hearts into this program to make it comprehensive with plenty of support while also making it as financially accessible as possible. We’ve seen other programs charge 3-10x as much as we’re charging, and yet we feel great about offering this at Pay from the Heart pricing.

One thing that adds a lot of hidden costs to a program are administrative costs. Someone will ask for what seems like a simple thing, like a special payment plan, not realizing that hours of administrative time can be quickly eaten up.

So, after a lot of prayer and discussion, here’s our policy for this program:

Cancellations: You may cancel the program prior to September 30, 2025, and we will refund your money in full.  If you want to cancel on or after September 30, we will stop any future payments (if you choose two payments). We cannot refund any payments already charged by September 30, 2025. We need at least 2 business days’ notice in advance of the charge being processed to give us time to stop the charge.

Custom/extended payment plans: We cannot offer any payment plans other than what you see on this page because of the work and administrative tracking.

Refunds: We are happy to offer refunds for the program on or prior to September 29, 2025. However, we won’t offer any refunds after this date.  We can stop your second payment (if you chose two payments) if you want to leave the program before that second payment is charged. We need at least 2 business days’ notice (Monday-Friday, 9am-5pm Eastern) in advance of the charge being processed to give us time to stop the charge.

I know these are strong positions to take, and we’ve only come to this conclusion after spending literally hundreds, even thousands, of dollars in administrative hours to provide custom arrangements for clients.

We’re trusting you get the sincerity of our intentions here, and encourage you to combine strength and compassion in your own business.

P.S. – I understand that it can be a “big deal” to step past the limits that we’re comfortable with and challenge ourselves to grow more. Sometimes simply sitting with that anxiety with kindness can help. Then remind yourself that you’re not alone—that other people just like you are facing the vulnerability of trying to write sales pages with integrity.