Why Your Customers Lie to You
Why do you customers lie to you?
In 1985 the Coca Cola Corporation spent gobs on the best marketing research money could buy, and asked thousands of people their opinion. Armed with overwhelming statistics, and clear answers from a huge number of people, they launched New Coke.
The result? $4,000,000 down the drain.
$20 a person spent on 200,000 people in focus groups, testing, market surveys, and the blind taste test. And the results that came back were totally wrong.
The same thing will happen if you go asking your customers ‘what do you want?’
So how do you keep your customers from lying to you?