Right Pricing, or Pricing for Exclusivity

You know the price you want to charge. But, you worry. You worry that some people won’t be able to pay.

More than that, you worry about issues of social and economic justice. You worry whether the price that feels good to your heart is somehow ‘wrong’ or off-the-scale of morality. Especially when the people you are helping don’t seem to have too much, or are non-profit clients.

How do you reckon between the price that feels good to your heart, and that really supports you and your business, versus your perception of what people can pay?

What IS your right price?

Your right price goes beyond the dollar amount. There is a resonance to the price that is intuitive. It just -feels- right.

Honoring what your heart feels to be your right price is profound. Because the question isn’t about whether it’s your right price. And it’s not a matter of either your right price, or social and economic justice. The question is… what is the question?

Who is responsible for people who need help?

This can be a real sticky wicket. We want to help, but where is that desire to help coming from? Do you fear that if you don’t help them they’ll never get help? Do you fear that if you don’t help them then you are somehow unworthy?

Or is the desire to help coming from a sense of inspiration and connection in your heart?

When we jump into helping people with a sense of trying to save them, or save ourselves, we can’t see the truth of the situation. That fear we feel obscures our vision, and we can’t really see who it is we’re trying to help.

Remember that everything comes from Source. Source is where the help comes from. The help you provide is merely an expression of that help. You are not the Source of the help.

When you deny your heart’s Right Price in favor of trying to ‘save’ people out in the world, then you are taking on God’s job. You are saying that you are responsible to save the world, or at least the part of the world you are looking at.

That’s a big job. It’s exhausting, depleting, and ultimately futile. You can’t save all of those people.

You mean just let all of those people suffer?

Uh, no. That’s not what I’m saying. We need to be active participants in the world. We need to engage and give where we are asked to give. We can’t just accumulate- we need to give, too.

However, if your focus is entirely on the giving side of the equation… from what empty barrel are you giving?

Spiritually- you need to receive before you can give. Your heart needs to be full before you can act powerfully in the world.

Guess what- the same principle applies to your business. Only if your business receives what it needs can it act in a generous manner.

Are you getting my drift? Your Right Price is not something you can argue with. Your impulse to help is right on, but let’s disconnect it from the question of your Right Price.

How? Well, if you’re willing to first say Yes to your Right Price, then I have a few ideas to share.

Keys to Giving the Help

• Sometimes adversity brings out the best.

Let’s say your right price is too high for a client who wants to work with you. It’s possible that the client then rises to the occasion. What does that mean?

It means the price wakes them up in some way. It may wake them up to say: “Yes, actually I do need to give this problem a higher priority. I need to focus more attention on it, and I’m willing to pay- or to work towards being able to pay.”

It may also wake them up: “Wow, your course costs so much money! At first I was angry about it, that you would charge so much, but now, actually, I’m grateful. The timing of the course was just wrong in my life, and I was wanting to take it just because I didn’t want to miss anything. I’ll catch it the next time, when my finances, and my schedule, are in a better place.”

In other words, your Right Price may mean someone can’t hire you- and it may be in their best interest not to hire you right now. Or, it may mean that they find themselves surprised and willing to pay your right price- and happy about it.

• To be generous, it’s good to be rich.

This is a spiritual teaching of the heart, but it also applies in the material realm. If you have clients who pay your true Right Price, you may find yourself with the spaciousness to give to others at a reduced rate or pro-bono… without feeling like you are depleting yourself.

It will be a true giving from the generosity of what you have, not going into energetic, spiritual, or economic debt in order to give.

• Put yourself in service.

We all want to be in service. If you are truly being called in your heart to help, go volunteer with an organization. Engage with your community. Serve on a board of directors, or at a soup kitchen. Offer what you can to those around you.

Just know that you don’t have to starve your business in order to help people in need.

Remember: there are over 6 billion people on the planet. You can’t save even a fraction of them. But, if you listen to your heart, and receive what is wanting to come to you, you can be in a full and generous place to help in many ways.

So… what ways have you struggled with right pricing versus not wanting to be exclusive? And how have you resolved it? I’d love to hear your stories.

Stumble It!

p.s. Our complete guide to pricing is found in our Foundations1 program, in addition to a whole host of other skills, with in-depth support.