Spirit of Grandpa Doc Eisenberg Holiday Special

It’s the holidays, and my parents are working like dogs- from the end of US Thanksgiving straight through the Gregorian New Year’s Eve. Because that’s what you do in retail.

I was born in retail, I was raised in retail- my parents’ store was my grandfathers’ before them, and the only reason I’m not in it is this thing called the internet, and a variety of other life path decisions.

It’s in my blood. So when November and December come sniffing around, it’s that time of year, which means:

The Heart of Business “Doc Eisenberg” Holiday Special

And no, this isn’t profaning his memory. My grandfather “Doc” is the only person I know who ever got free advertising from the Washington Post in his obituary! He was a crazy marketer.

This year’s special, like last year’s special, and the year before that, is not a discount. We don’t generally do discounts, because what about the person who just bought from us yesterday, or last week? Wouldn’t that piss them off? I know I’d get upset.

But, what we do do (do-do? nevermind.) is offer bonuses. Useful bonuses. Effective bonuses. Bonuses that you’ll like and enjoy and use to help your business and your heart.

And when we give bonuses, we can give them to all the people who already bought from us before. That way, instead of upsetting someone who bought from us last week, we can give them a gift.

Three Products on Special = Five Bonuses

There are three foundational products we’re wanting to highlight right now, because they are so fundamental to growing a business, especially in this economy. The first is Unveiling the Heart of Your Business, the second is Creating Heart-Centered Websites, and the third is Heart-Centered Article Writing.

They read kinda like catalog entries, so just scroll to whichever one you’re interested in.

The First Offer:
Unveiling the Heart of Your Business

(The least expensive, and broadest in scope. $65-$85. Where we recommend most people start.)

We call this the “Guidebook” because it’s so complete. It’s a 300 page bible on connecting spiritually with your business, with the nitty-gritty details on how to: market, sell, goal-plan, and deal with money.

What I lay out in Unveiling the Heart of Your Business has worked for many, many people, such as:

• Hundreds and hundreds of other business owners who have purchased it, and have told us so.
• The Oregon College of Oriental Medicine, which uses the marketing section to teach their acupuncture students about business.
• The National College of Natural Medicine, which also uses the marketing section to teach their students.
• Plus all the fantastic people who are listed on the sales page for the book.

The Almost Empty Room Bonus We’re Giving With It:

I almost gave a talk to an empty room. Well, not exactly. But as a preferred provider for a local Portland group, Self-Employed Creative Professionals (SECP) I was invited to give the opening talk on a day-long workshop for their membership.

Barbara, who helps run the group, was having trouble getting members to sign up. To have people in the room, she had to give away tickets for 75% off. Talk about discounts.So we had a little-sit down, and I filled her in on how to do it.

It was too late to implement for that event. But the next event… It sold out. Early. So much so they had to take the web page down. And she didn’t get a chance to implement half of what we talked about.

If you’ve considered getting the Guidebook, aka Unveiling the Heart of Your Business, How money, marketing and sales can deepen your heart, heal the world, and still add to your bottom line, then now is the time to jump in.

Because I interviewed Barbara about what she didn’t do the first time, and what she did do the second time that made such a difference. It’s not a long conversation, but I think you’ll find it really helpful for your own efforts.

And, if you purchase by Monday, December 22, you’ll also get the mp3 of my conversation with Barbara.

Of course, you can decide for yourself whether it’s right for you.

The Second Offer:
Creating Heart-Centered Websites

(The second least expensive, $159-$179.)

Here’s the God-honest truth I learned after being friends with dozens of web designers: the reason why a website can take months to create isn’t the design. For most of these designers, they can get a website live in 1-3 weeks, unless it’s a special case.

The real slow-down is waiting on the client to decide which pages they want, and to write those pages. Is this you? Are you agonizing over how to get your website copy perfect, so it works?

Well, that’s why you should consider Creating Heart-Centered Websites.

Content. Strategy. Design. That’s what it covers.

It doesn’t teach you the technical details of how to put a website up. But it does describe the Holy Trinity of how internet marketing works (which is not really any different than marketing has been for the last 5000+ years), what content you need to connect heart-to-heart with your best potential clients, and how to choose a design and a designer.

What I teach in Creating Heart-Centered Websites is effective because it’s based on the human heart and how it works. And it’s already being used by-

• Hundreds of other business owners who have purchased it, and have told us so.
• A variety of other internet marketers, who are using it as a foundational text for their own clients.
• Many website designers, who refer clients to it when they get stuck on writing the content.
• Plus all the great people who are listed on the sales page for the package.

The Deep Connection With Your Business Bonus

The core of our work and the secret ingredient is spiritual connection to the heart, which I teach through the Sufi practice of Remembrance. Clients have been begging me to record a series of short remembrance/meditations so that they can access a deeper Source of wisdom and clarity, without having to listen to one of our two-hour audio classes in its entirety.

I started to record that series, and it will be available in 2009. But, in the meantime, with Creating Heart-Centered Websites, you’ll receive two guided Remembrances: Drinking in Your Jewel, and Receiving Divinely-Inspired Guidance.

Drinking in Your Jewel helps you to access your core gift, your deepest calling, the essence that your heart brings to the world. Your Jewel is critical if your website is going to transmit the presence of who you are to those who visit.

Receiving Divinely-Inspired Guidance leads you through a non-obvious, but extremely natural way to connect with decision-making. Agonizing over website design or content, or business strategy, or what to have for lunch? No more struggle, just go through Receiving Divinely-Inspired Guidance and your heart will show you the way, more deeply, and more clearly than you thought possible.

If you purchase Creating Heart-Centered Websites by December 22, you’ll get both guided Remembrances, which will save you hours of agonizing.

The Third Offer:
Heart-Centered Article Writing Homestudy

(Most expensive, complete class. $300-$320)

It’s been six weeks since Holly and I were unexpectedly swooped off to Columbus, Ohio for adoption craziness. Wonderful, but crazy.

And, the business has supported us through a time when I’ve been mostly absent. How? One word: CONTENT.

In these times, a business, especially a service business, is built on effective, authentic content that connects and entertains.

Whether you write an ezine, a blog, white papers, reports, ebooks or anything else that helps to support and promote your business, it helps to understand the fundamentals of how an article or a story goes together.

That’s why I created Heart-Centered Article Writing.

If you’re wondering how to write:
– authentically, but not sloppily.
– from a never-ending supply of topics.
– profound thoughts without being boring.
– to catch attention, without being shallow.

You can do it, even if you aren’t a born writer. I’ve helped clients break through resistance to writing, and to get their articles published in top trade journals, and steadily bring in clients and interest.

I myself have written, over the last four years, hundreds of articles, and the equivalent of five full books. And, my writing got me a spot as a business blogger for The Huffington Post, arguably the most popular blog in the world.

And a short four-session class can, incredibly, show you how to do it.

The Bowing In All Directions Bonus

The two Remembrance meditation bonuses you’ll get with Heart-Centered Article Writing are: Bowing to the Heart of Your Business, and Bowing to the Heart of Your Customer.

Those may sound innocuous, but there is a profound effect that happens when you are truly in surrender and service to both of those. It’s only in the humility of service that you can truly see both your business and your customer. And when you can truly see them, you can write on topics and in ways that really work.

You won’t be skating on the surface, you’ll be giving very deeply to both the people who buy from you, and to the business that supports you.

You’ll get both meditations when you buy Heart-Centered Article Writing by December 22.

December 22 is the Deadline

It’s not a holiday special without a deadline, is it? So, we’re keeping this short and sweet, Thursday through Monday. If you buy either

Unveiling the Heart of Your Business: How money, marketing and sales can deepen your heart, heal the world, and still add to your bottom line.

You’ll also hear the audio where Barbara explains how she went from giving 75% discounts to selling out her event at full price.

or

Creating Heart-Centered Websites: Content, strategies, and technology on how the web can support your business.

You’ll also get the Remembrance meditations on Drinking in Your Jewel and Receiving Divinely Inspired Guidance.

or

Heart-Centered Article Writing Homestudy Program.

You’ll also get the Remembrance meditations on Bowing to the Heart of Your Customer and Bowing to the Heart of Your Business.

But, if you’re going to do it, December 22 is the last day. If you have any questions about these products, any at all, just drop me a line.