In Which Promotion Happens on the Blog

I was just tweeting with my dear sister-friend Pam Slim about promoting on the blog. I was saying all like how comfortable I was sending emails to our list telling them about what we’ve got, but I’ve been a little more… shy? hesitant? forgetful? about posting the promotions to the blog.

It’s like I’ve got some kind of ping-pong match in my head: “but you’re in business, and this stuff is really great, and you worked really hard, and people have told you again and again that they want it,” and then, “But who wants to hear more about you? And your stuff? And take off that silly robe and put down those beads and dress like a normal person.”

And then I decided to get quiet in my heart and do Remembrance.… Much better. Back to center. Ahhh..

Come to think of it, what I just did was very similar to an exercise in class four of the Heart of Business Momentum. So let me be very clear, what I’m about to do is give you what I feel are very good reasons to buy something from us. If you agree with them, maybe you’ll buy. I’d like that.

A Tough Eight Hours

Once upon a time I taught a marketing course. This was back in 2001. It was called “Holiness in Business.” I know, a weirdo name. Still, a few people came. It was eight hours long, and I spent all eight hours sweating bullets with a stomach cramp of nervousness while a big-time corporate VP who had been dragged along by his wife, whom I knew from my Sufi community, challenged me on every point I was trying to make.

Oh, how I hated that workshop. The other participants all said nice things to me about it, and I’ll never know if they were just being nice to me.

Here’s the thing: I actually did know a thing or two. I had been teaching marketing and fundraising for a while already at that point, which started by accident when I helped some friends who were holistic practitioners and they actually got clients and made money from my advice. Strange. Odd. Weird.

The new strangeness was just my early attempts at mixing Sufi spiritual healing bizarrity in with the business stuff. Let’s just say I wasn’t too smooth with it yet.

Zzzzzzzzzzzzssssshhhppppppp! (That’s what fast-forwarding eight years sounds like.)

The Heart of Business Momentum Homestudy

Eight years later and I’ve had a lot of time under my belt. A lot of time with my Sufi teachers integrating it all. A lot of time with the business teachings. And thousands of individual sessions with clients. And facilitated dozens of courses.

In other words, we’ve worked out quite a few of the bumps.

We’ve got your spiritual teachings. We’ve got your practical, detailed, nitty-gritty how-to’s. And we’ve got the Big Picture so you don’t feel like you’re assembling a pastel puzzle in a dark room.

I’m teaching all of this right now to over 100 people in the Heart of Business Momentum. We’re recording it with high-quality, non-fuzzy audio. We’re creating a beautiful, full-color book. We’ve got interviews with guest experts who know more than I do.

In short, it’s meant to be pretty darn good.

The Pre-Release Special

I’ll give it to you straight up: the regular price on the home study will be $270 once we release it. But from now through Friday, October 30 the price is $195. That’s $75 off.

It’s a big bite. And it’s even bigger when you realize that we are making this a physical product–a full color book of probably about 200 pages with a CD that will hold all the mp3 and pdf files. It’s not cheap to print those-even a short print run of a couple hundred copies costs several thousand dollars.

We’re offering the pre-release special for a couple of reasons:

  1. It’s much more inspiring to work like a dog putting a product like this together when it’s for real people. If you buy it, and Kate and I know we’re doing it for you, that feels great. Much different than working towards some arbitrary “launch” deadline and the nameless people who “might” buy it.
  2. We’re going to be eating take-out food during this time. Who’s going to pay for all of that Chinese food and burritos? Seriously, it’s kind of like an advance that a publisher pays a writer. The advance is so the writer doesn’t starve before the book gets written. Kinda similar here.
  3. It helps out environmentally, because we know how many to print. With advance orders, we won’t end up with a stack of unsold copies in the basement. Of course we’ll get extras for future sales, but it won’t be a complete shot in the dark.

So, that’s me laying my cards on the table. I don’t know if it’s helpful for you or not, but I hope it is.

Now, if you want the actual details on the product, what it includes, what it will do for you besides the general “help you make a different and a profit” there’s two things to look at:

One: The Heart of Business Momentum Homestudy Sales Page

Two: Comments from current participants in the live class.

Three: Sales Page for the Opening the Moneyflow Year-Long Program

(You’re not supposed to promote more than one thing on a sales page, but since the Momentum Homestudy is the foundation for the year-long program, I figured you might want to know about that, too, if you were already interested.)

If it already sounds good to you, go to the sales page, click “jump right to the price” (it’s in the side bar on the left) and you’ll jump to the bottom.

If you’re curious, then please read the sales page and check in with your heart.

And, as usual, if you have any questions, please ask.

(Is it okay? Did I do okay?)

Spread the love
Did you find that helpful?

Let us help your business fly!

Let us help your business fly!

Subscribe so we can get you more help every week, plus youโ€™ll hear about
upcoming programs in case youโ€™re interested.

12 Responses

  1. Beautiful, honest, gorgeous sales page.

    Just remember, you write a blog about being honorable and non-icky in business and sales.

    Looks to me like this post is a pretty dang great example of doing that.

    Consider me an early-stage VC funder for your Chinese food and burrito diet.

    (hitting “Buy” button).

    P.S. If I buy the program, do I *have* to wear a gown and beads while I listen to it? It may interfere with my normal business attire (power suits and pearls).

    P.P.S. My favorite line:
    “Once upon a time I taught a marketing course. This was back in 2001. It was called

  2. Very nicely done, sir.

    As a side note, you could additionally put a button in your sidebar, seeking donations to your Chinese food and burrito fund. I know I am only one among many who would totally kick in twenty extra bucks.

    As yet another side note, you know what I would also pay good money for? A plaque for the wall above my desk that says, “You’re in launch. Of course you’re eating nothing but Chinese food and burritos!” It’s not the money I want. It’s the permission.
    .-= Naomi Dunford´s last blog ..(Sorta) Live From Las Vegas, Part Three: Bicurious Edition =-.

  3. I’m actually a little jealous that the voices in your head are giving you shit about your business, when mine are telling me to stalk Naomi and kill my dishwasher. I guess all that Sufi chanting must be helping you.

    I’m sitting here in my robe, with the candles burning and the ceremonial bowls filled with incense. I’ve shaved my cat, oriented my monitor towards the Oneness, and have two big sacks of Feng Shui that I got at Costco. (There was only one pallet left, so you’d better hurry.)

    I can haz Bidness?
    .-= Dick Carlson´s last blog ..The Only Ones With A Problem With Our Interface Are The Users =-.

  4. I hate sales pages, but you spoke from the heart. Like you do best.

    I don’t mind sales posts that teach me. This one showed me that most business owners struggle with when to talk business and when to just be cool.

    Everyone trying to make an online business has to let people know about the great stuff that they are doing. People, such as myself, are ok with this because we know you need to make money.
    .-= Karl Staib – Work Happy Now´s last blog ..Office Dilemma

  5. I’m so touched by all the support, folks! And I love the “just keep shipping.” Without deliverables, huh?

    I don’t know why I felt so fine about promotional emails, but funny about the blog. But here we are. And you all just rock. Love and love.

  6. Mark,

    You did real good!

    Love the story/visual of your 2001 workshop.

    Love the paradox of marketing your marketing work.

    Love the comments by these other good people.

    It’s all about Love, here, baby! Along with some laughs.

    God knows we all need that — especially when we have to do the freaking marketing part of our biz.

    I wish you boundless success with your launch, and would personally deliver lunch myself, if I were in the neighborhood.

    Anything I can do to help? Lemme know!
    .-= Lisa Sonora Beam´s last blog ..RE: Introducing the Weekly Peep Show =-.

  7. @Lisa- Thank you so much, Lisa! I appreciate the specifics of the feedback, and I love your enthusiasm. The only thing I’d love to have is if you care to spread the word- and that you’ve already done on Twitter. You rock!

Leave a Reply to Lisa Sonora Beam Cancel reply

Your email address will not be published. Required fields are marked *