Does This Three Journeys/Heart-Centered Marketing Thing Really Work?

I’ve been teaching versions of the three journeys of marketing for years, as well as many of the other individual elements we’re now teaching in the Momentum Course. After years of leading this class, we’re finally going to release a home study version of my teachings on marketing, so you can do it on your own schedule.

There’s already a whole shebang of a sales page that I’m preparing which explains the details. I just wanted to put this post up so that folks who are in the Heart of Business Momentum, or who have taken similar courses in the past, can share their experiences, fantastic or ugly, all unedited.

See if it what they say below resonates with you. (Lord, please let someone post something…)

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32 Responses

  1. Mark I am sooo lovin’ the course! It’s made me think of my business and my students/clients in a whole new light. I really enjoy doing the homework because it feels applicable and very use-full.

    Thanks for organizing and leading such an amazing course. 🙂

  2. Mark,

    The course is excellent! I really like that you are teaching an overall framework for a business AND the nuts and bolts of how to make it happen on a daily basis.

    I also appreciate getting a lot of material that shows me how to learn more and go deeper on a topic that is particularly relevant to where I am right now.

    I used the Customer Focused Story approach to write the sales page for an upcoming launch. It worked great! Usually, writing a sales page takes a while and I sailed right through this one!

  3. The Heart of Business Momentum course has been fantastic for me. My business is new, and this course is already saving me so much time and money by helping me get super clear about who my client/customer is and what I’m bringing to the table. The work I’m doing in this class is helping prevent me from wandering down the wrong path(s) or taking vague, ineffectual actions.

    I already felt that I understood niches and target marketing in the traditional sense, but this course really crystallizes who you’re working with and why. And this knowledge then informs all your actions–helping you make informed decisions about what your’e doing and why. What a relief.

    It’s a wonderful blend of spirit work and concrete, practical information about getting your business going. It’s also exciting how the spiritual tools and practices he teaches dovetail perfectly with actionable tasks.

    The structured homework and the weekly partner calls have also been a huge part of deepening my understanding of the material and getting me to do the work. I honestly couldn’t be happier about this course, and I think it’s such a steal deal.
    .-= Sarah Bush´s last blog ..On Drawing =-.

  4. This course has been a miracle for me, truly. I was self-employed for over 25 years when I was younger, and recently decided to once again start my own business. This time, however, I wanted something a lot more structured and with a lot more elements to it than before. Although I have access to lots of great business materials and people, I quickly got overwhelmed. The small things seemed beyond my grasp–and most of the business advice centers around making as much money as you can, and damn the consequences.
    Heart of Business is perfect for me. You focus on the details, and you teach us how to stay true to ourselves. Did I say this is perfect for me? I love this course….and my business is taking shape.
    Thank you.

  5. Mark,
    This is the first course I have taken that “gets the heart stuff” and, in fact, helps that stay the focus. I am so grateful. The Heart of Business Momentum content is absolutely the best. It’s concrete, logical and makes sense–and it keeps me in touch with my heart.

    If anyone is skeptical about the Sufi stuff–don’t be. I was, but that was short lived. Mark, what you bring is a beautiful blend of both the spiritual and business teachings in a way that supports me to be “whole” as serve others.

    I have never taken a course that has brought more value in every way–content, feedback, Q&As, resources galore. I believe that it’s the biggest bang for your buck!

    I thank you, Mark, for your gentle, brilliant and wise spirit as you teach. I appreciate the richness the course has brought to my business and to me as a person. The words “seen and heard” have a whole new meaning–which is deep and wide and fruitful.

    Blessing, Lee Miller
    .-= Lee Miller´s last blog ..A Life with Square Wheels =-.

  6. Seriously, if I had the option to take this class sooner or decide again if I need it: NO BRAINER!

    Mark unveils certain mysteries like how writing well, identifying your right people, and helping me have fun while I do it to a whole new level.

    His teaching approach gives me room to be gentle with myself, not think I need to know all the answers right now because it’s really a process that reveals itself through my commitment and love of working it.

    My writing and the “right” words that find themselves landing on my posts or sales pages are a result of applying techniques I’ve learned directly from this course. In fact, combining what I’m learning in Business Momentum with the two of tools I’ve picked up from his free PDF “Getting To The Core of Your Business” are invaluable!

    Run, don’t walk to the next HOB Biz Momentum Event.
    .-= Mynde´s last blog ..The Perfect Look & Feel =-.

  7. Mark,

    I have been loving this course! The focus on the Heart has kept me centered and has given me insights into business decisions that I wouldn’t have gotten by just using my mind. I also so appreciate your clarity and precision in teaching this material. The blend of the Spiritual and practical is perfect. Writing articles has also become so much easier!

    Thank you so much!

  8. Really enjoying the class. Remembrance alone is worth it. It just all makes sense – I feel more clear on how everything ties together, niche, content, context. Big recommendation from me.
    .-= Carrie Tallman´s last blog ..What

  9. For a year, since moving my practice to a new city, I have been struggling with the discomfort and uncertainty of figuring out how to market myself. Now in the last month, using simple tools that I’ve been exploring through Heart of Business Momentum, I have already been able to address things that I knew weren’t quite working, and have begun to realize a few rippling changes.

    Mark Silver’s peaceful and inspired approach to marketing is infectious. I enjoy his written guidance, and have launched myself with enthusiasm into the homework, which has been helping me put a different marketing spin on my practice, one that feels more genuine, warm, and interesting, preparing me to modify my current information-dense website.

    This course is making it feel easier to tackle the big project of reinventing the way I present my business, because the very relevant homework exercises are delivered in do-able chunks. It’s like when the entire kitchen is a disaster-area after cooking a big dinner production, and the easiest thing to do is just to start with clearing the sink, then perhaps begin putting away the leftovers. The homework exercises are designed to feel like an easy next step. The whole overwhelming thing becomes a series of tasks that present themselves one by one, and it doesn’t seem so monstrous anymore.

    I predict that my practice and I are both on the cusp of some big yet gentle changes in the next few months, and I will be so much more comfortably established in my practice by this time next year. One new change is that I look forward to spending time in my office when I don’t have clients scheduled, working with inspiration on a few business development projects. I used to feel tempted to “work” at home and then would end up distracted and get little accomplished. My focus and interest in the marketing part of my business has certainly been renewed.

    The spirituality part of the course has also been very helpful and interesting, even though I am not particularly God-oriented. I have been feeling gentler with myself about the idea that some things just take patience when you are building a business. The Remembrance exercise has brought me a few creative insights and many moments of peace. Also, it is easier to lay aside anxiety through the paradoxical exercise of getting comfortable with “my neediness.”

    If you do this course as a homestudy course, I would highly recommend that you arrange to go through it with a partner or friend, so that you have someone to do the exercises with. My partners have been strangers traveling alongside me through the course, immersed in their own parallel experiences, and yet it helps me to be accountable to someone for making time to do my homework. Working with a partner is a great way to reinforce the material Mark teaches in the audio class, and sometimes helping someone else find clarity ends up being the perfect way to help yourself. The Q and A .pdfs Mark sends have also been very helpful in clarifying the homework exercises and in nudging me loose when I start to feel stuck.

    I know growth takes time, but sometimes a catalyst such as this course can transform things quickly that have been ready to make a change.
    If you are looking for a catalyst, don’t hesitate.

  10. I am absolutely loving the Heart of Business Momentum Course. I look forward to coming home from work on Tuesdays and listening to the audio files. (Thanks Mark for posting the classes so quickly.) I appreciate the mix of the big picture and the nitty gritty. There is so much great information packed into these hour and a half classes. The heart centered approach resonates with me. It makes me feel good about marketing. Imagine that, an artist who is excited about marketing! Thanks Mark!
    .-= Debbie Tlach´s last blog ..New York State of Mind… =-.

  11. I have being living in all sorts of business situations since 32 years now. I’m running my owns company since 2002. And this course brought me to a quite new view about what I’m doing and providing and to what extent my customers are waiting for me. I was never that close to the core of my professional being. If somebody asked me for advise, I would say “see this course as a very personal journey which needs your full attention and if you can invite people around you to travel with you.”
    My thanks go to all those who are involved to bringing up the content and the form of this course. I will continue to unfold and let thrive the results on my side and will share them with others.
    Franz

  12. Mark,

    I have been blessed to be a part of this group. I feel the passion coming from your heart to help bring a deeper understanding of why we are in business. My deepest desire has always been to connect with and serve people through my business. This course has helped me to more clearly see what I need to do as a business owner to open my heart to the path that God is and always has been calling me to.

    Peace and blessings,

    Doug

  13. The Heart of Business course has completely shaken up my thinking when it comes to who I serve and how I can best be of service to them.

    Before the class started, I figured I had the whole “target market” & “aim for the pain” thing down to a science. After all, I’d been hand fed by some of the ‘best’. But it left me feeling more dirty than fulfilled. And my business certainly wasn’t growing as a result.

    Mark’s approach to creating and marketing a business with heart completely turned that around for me. It’s been a challenge to get out of my head and let my heart guide me, but it feels right. I’m gaining a clear understanding of how vast the opportunities truly are for helping my right people in the right way.

    My business is becoming a reflection of the best parts of me. What more could I possibly ask than that?
    .-= Gail McConnon´s last blog ..What Of YOUR Midlife Roads Not Taken? =-.

  14. I LOVE this course. Truth be told, I wasn’t totally sure if I needed it or what I was in for but I saw something valuable and I went for it. I am SO glad I did!

    Now, I can say that I would easily pay 5X what I paid for this course. You heard me… FIVE TIMES!
    Maybe 6. 🙂

    If I knew then what I know now, I would have had no doubts and taken the plunge much sooner.

    This course has helped me narrow in on my target audience, learn how to speak about my offer, write about my offer and generate revenue. Even if I have savvy in certain areas that get addressed in the course, I don’t have the savvy Mark has- he brings new fresh ideas, tools and practices that make a difference in my experience (my heart) of my business but also in my real-time bottom line. Love it.

    I say to anyone wondering whether to do this- just do it. It’s a crazy-perfect investment for a business owner. It will pay for itself many times over.

    I say to Mark- from my heart to yours, thank you.

    In power and in grace,
    regina

  15. Mark, the HOB Momentum Course has been amazing for me.

    I admit that I initially tiptoed in because I wasn’t sure about the heart-centered approach in business. Still, I was curious.

    During the first class, I instantly saw how this was the right thing for me. The insight I’ve gained about who I’m helping and why has changed my whole outlook dramatically.

    I feel more clear about my direction now than I ever have (two years in business). I know I’ve got some work to do, but I have this very deep sense that it’s the *right* work.

    Thank you for offering this. I can easily recommend this course to my creative pro compatriots.
    .-= David Billings´s last undefined ..If you register your site for free at =-.

  16. I’m really enjoying the Heart of Business Momentum course. It’s challenging me on several levels that have gone untapped for a while — which means they’d grown stale — and the business benefit is enormous.

    An example: I’ve been a prolific writer in my business for about 3 years now, and I’ve had lots of positive feedback. Last week, I learned new information about article writing that has revolutionized the way I think about it, and I now see how my writing can be both easier and more impactful. That’s worth more than the price of the course even if I got nothing more.

    As it happens, I’ve learned much much more that’s touching my heart and my business. The teaching and resources are in-depth and not overwhelming, which is a remarkable balancing act. What’s more, Mark lives what he teaches, so I get to hear the information while I see it live in action.

    Worth the time and the money? Beyond a shadow of a doubt. Thanks, Mark!

  17. hi,

    it’s really nice to read all the positive feedback, and i’m sure it’s true, but i’m wondering if you have any participants actually experiencing growth in income (you know, money), and if it’s too early in this particular course, do you have other people who can testify as to the contribution this work had given to their actual financial situation.

    respectfully,

    rachel

  18. @Rachel- it’s a great question. I’d be surprised, really, if anyone saw a jump in income from what we’ve covered so far. The next class coming on Tuesday is on the Sacred Moment of Sale- it’s that all-important conversation with potential clients and whether they say “Yes” or not. I’m imagining that that class is where the income rise is going to happen.

    The pieces we’ve covered have been more about how to attract a following so that you can actually get to more of those sales conversations.

  19. I have so much gratitude for Mark, the Heart of Business team and this course! It has given me inspiration, support and structure to start and/or complete tasks I have avoided in business for a long time. I actually believe now that I can do things that before I was sure I could not do.

    I wrote a rough draft of an article for the class. I sent the rough draft to a colleague of mine to ask for feedback. She wrote back and thanked me saying that the article “saved her life” and helped her family deal with a very difficult situation. If not for this class I never would have attempted writing and I can see now how it will help grow my business.

    Mark told us at the beginning that he hoped we would fall in love with business…I have fallen back in love with my business. That’s pretty cool. I also now have structure and tools/recordings I can return to again and again.

    Peace and Blessings,
    Kim

  20. This course has been, quite literally, a Godsend for me.

    I had all the pieces the experts and mentors said I needed, was up to speed and comfortable technologically, and was being well received by the people I was trying to reach. But something simply refused to click. My wheels were hexagonal. I was finding nothing to shed light as to why that was, and was, quite frankly, at a loss.

    With this class, the issues came into bright, clear relief ~ accompanied by substantive education and solutions I could begin implementing immediately. I knew I was home during the introduction when I heard Mark say (I paraphrase), “Let’s say you’ve built a bridge but no one’s using it. Is this because part of it is structurally unsound, or is it because it’s the best bridge ever built but it stops 400 feet short? You have to be able to tell what kind of problem you have.” That was it: I couldn’t make that assessment. But now I can.

    Since then, the epiphanies just keep on coming ~ and as of this writing, there are still two weeks to go! Mark has a way of unbundling and rearranging things so that I now understand in what order things should happen, where any given element is within my business processes, and how to discern where and when to focus my energies. The veil has been lifted, and I’m on my way.

    This course has been, quite literally, a Godsend for me.
    .-= Lisa Elin´s last blog ..Spike Jonze triumphs with Where the Wild Things Are =-.

  21. I feel very appreciative for this course and for Mark’s heart-centered perspective. I took thisd course because I want to feel more whole as I present myself and what I do–rather than split into a ‘true or authentic self’ and a ‘marketing self’ and I have gotten that here. My business is going along pretty well right now, so I’m not feeling a great push to focus on marketing at the moment; however, I have definitely used what I’ve learned so far and know I will keep using both the spiritual framework and the nitty-gritty–they work really well together.

  22. The Heart of Business Momentum course is awesome!!

    I am in the process of setting up my Mentoring and Life Coaching business. I knew that the person to help me move in the right direction with all the ‘business stuff’ was Mark. What Mark is teaching me resonates to my core. I am so thankful that their is a way to bring my authentic self into my business. Mark is providing me with the keys and tools that will allow me to develop and create a successful business. His expertise, knowledge and wisdom is fantastic!

    Thank you Mark for creating such a wonderful course, one that bring business and Spirit together.

  23. This course is a true gift, a real blessing. Everyone has already expressed so much here; suffice it for me to say, “Do not start a business without steeping like a tea bag in Mark’s work. It gets richer as you sip at it in your own pace, and let it relax you into a growing confidence: Yes, your business not only CAN be successful, it WILL be.
    With deep appreciation,
    Camilla

  24. Namaste` Mark~

    I didn’t think I’d have a wireless connection available to me today…Since I do, I am more than happy to comment about my experience in participating in your Momentum Training.

    My only regret in signing up for the Momentum class is that I didn’t know about Heart of Business and this class last January when I committed a large sum of money to a coach that bills herself as a coach to spiritual entrepreneurs, but whose big goal for her elder years is to still be running around in high heel shoes. She pushed me to make sales in the first few weeks before I had the offerings defined for a new healing practice. I had not received the tools to help me define my niche, nor did I have any outline for where we were going. I’m sure anyone reading this gets the picture.

    I heard you speak this winter during an intro to a big spiritual entrepreneurship telesummit. While the other presenters were selling big profits, fast, you had the courage to say when they were getting carried away, “You know what? It’s not on every ones path to be a millionaire and if its not on your path; it’s not on your path.” A voice of truth in the wilderness of hype–

    I am so pleased to be in the Momentum class. I had already read your book and have done the exercises on my own. I’m getting deeper insights and new ah-ha’s in reading the Momentum workbook and revisiting the exercises and doing the new ones. The metaphor of there being a journey and phases of the journey all makes sense to me. I do not feel like I’ve got to hurry up and figure out everything right away or I’ll miss the boat. I understand that it takes time to cultivate relationships before a person is ready to become a client. You’ve convinced me of the necessity of recognizing the niche I may best serve and your exercises have helped me to define it with the correct marketing syntax. I had done all the copy for my new website over the winter without the benefit of your teachings. It missed the mark. I knew what I had to offer. I had no doubt of its value and I know my motivation is heart-centered. I didn’t have this very important piece of what you teach in the Momentum training–the marketing syntax.

    I’ve received so many other benefits too, especially in regards to the spiritual container. I love doing Rembrance. It takes me where I need to go, sometimes that place is deeper into the discomfort. Then, always there is some kind of insight, some relief for what felt insurmountable. Other times it is very sweet and gentle.

    I feel so grateful for learning about the “Jewel”. My experience has been that healing is not about the modalities I use, it’s about the quality of energy I can hold space for with a client. Having the context of the Jewel to put this in, is confirmation for the shift I’ve made in my practice. I’d like to be successful in it, yet the fear of missing the mark is gone. I know that I can’t help, but share the Jewel. Whatever I do, the Jewel is the quality I share, period. That gives me such peace of mind.

    Oh, my–I just notice how long this has become.

    I am who I am no matter what hat I’m wearing. I cannot be heartful and spiritual here and there and drop my philosophy for life when it comes to developing sane business practices. Your teachings are the first I’ve experienced that I can feel 100% good about, that I can get behind 100%. I don’t need to do any filtering. What a gift –the Momentum Class, your book, Unveiling The Heart of Your Business, your talks, your blog posts… Thank you!

  25. Dear Mark,
    I love this class. I got your book and began to work through it but needed more. The support of the class, having a buddy system and hearing the lessons as well as reading them has made them come more alive for me. It makes so much sense from the who who what to the customer story to the writing keyhole/teaching and it’s a lot to take in. I am taking baby steps to move forward and am grateful for your capacity and willingness to put this all out to the world. It is not the model we live in and it is the model I can thrive in.
    I would recommend this class to anyone who is stuggling with marketing and would like a more heartfelt perspective. I now believe I can enjoy marketing!
    Many blessings!

  26. The Momentum class is a godsend. Truly. The uncanny ability Mark has to combine spiritual practice with very concrete, practical business tools and strategies is nothing short of amazing. And each week’s assignment is very doable, very specific and focused on one area, so it feels manageable, instead of overwhelming.

    I am beginning to believe that my business really can be successful without sacrificing myself to it, as I had been believing.

    I am so grateful for the gifts you give so generously, Mark. Thank you!

    Christine

  27. The Momentum course has been a terrific experience for me. While I can’t say that the concepts were unfamiliar to me, the different framework and approach have brought some of the fuzziness of those ideas into much sharper focus. So now I can take these marketing principles and really apply them to my business, and enjoy doing it in the process. I would recommend the class without hesitation to anyone looking to reconnect with their business.

  28. Mark, when I listen to you speak I notice that something inside me relaxes. It’s both what you say – the grounded, totally hype-free, gently brilliant marketing wisdom you teach – together with the tender-hearted, spiritual, natural humanity you express. How you are able to bring these two qualities of loving kindness and clear-eyed business acumen together in one offering is a marvel. And you make it clear that the heart and spiritual connection always come first for you, even while you maintain a large and thriving business.

    This is such a gift to those of us trying to find our way in the seemingly alien world of the marketplace. You make it not only safe but inviting and inspiring – and even easy in the simple way you unfold the steps.

    I have been studying Internet marketing for three years (after a lifetime of not being able to promote myself out of a paper bag) and am excited by much of what I’ve learned. But it has been consuming and overwhelming. And I always have misgivings about the emphasis on high earnings I hear from even the “spiritual” marketing gurus. I even lied in applying to one program, saying that my income goal was in the six figures, because I was afraid they might not accept me if I said otherwise. Is that crazy?

    I feel sane with a teacher like you, who is more in touch with the reality I live in, and whose values are rooted in compassion. It makes me not only trust you, but know that I can have a successful business without distorting who I am.

    I already have done a lot of work on niching and sales language before this, and have written a number of articles. But, like others, I am re-thinking a lot, due to your class. What I am learning from you is connecting a lot of dots, and simplifying things as well. I notice that things I’ve learned from others are falling into place, and I think it’s because of your emphasis on serving the client from such a heart-felt place.

    This couldn’t have come at a better time for me, as I’m finally taking the plunge of launching my business into the world. What a journey we’re on! I never knew how much I would learn and grow in the process.

    Thank you, Mark.

    Tomar

  29. I am, unlike some others who have posted, not actively running a business. So how is this class of benefit to me? Three things (we’re on the third class).
    1.This class is helping me define the unique combination of Divine qualities that make up “me” – my Jewel, what do I bring to the table?
    2. Mark is helping me approach the idea of starting my business from my heart and not my head.
    3. I am learning how to structure my business in a way that creates safety and trust.
    All of these foundational teachings are set in a spiritual compassionate context. I see other small business owners struggling and realize they could use this class!!!!

  30. Can I just say that I have been literally slammed with clients since I started the course! I’m busier than I have EVER been, which has spotlighted ways in which I need to nourish myself.

    So much so that the only thing I have been doing besides listening and thinking loads about the assignments (but alas not writing them down or sending in the homework, sorry) is the Remembrance which has been deeply nourishing to deal with the onset of fab busy – ness!

    And feel it will take me months to process all the wonderful content and ideas that are really going to help my website.

    The transformation is just beginning. But OMG the momentum – is truly rollin’

    Paige x

  31. Before signing up for Momentum, I was in a terrible place. I made the mistake of hiring some creepy-crawly business coaches and my heart was feeling heavy with all the manipulative tactics I was being taught. Because I was out of alignment, I wasn’t getting any new clients.

    Cautious as I was about signing up for one more thing, I really resonated with Mark’s gentleness and intelligence. And the investment being asked of me was very reasonable. I took a couple days to think it over then took the leap into Momentum. And I’m so so SO glad that I did.

    For me, being in Momentum was like having my hard drive defragmented. I came in with all these conflicting beliefs and ideas about what business is and how to do it well. Over the next 6 weeks, the content, partner practices, and calls, and community engagement sometimes challenged and sometimes solidified what I thought I knew.

    As a result, I brought in 3 new clients and had my best financial month EVER with my new business. More importantly, I feel much more at ease with my business. I’m pushing less, allowing things to unfold more, and actually having fun 🙂

    I also want to add that the content is copious and extremely well crafted. The backend of the course is better organized than any other online course I’ve taken (I’ve taken a lot), and inspires me to up my own game in this regard. And Mark is an incredible human being to spend time with.

    I could go on… but let me bottom-line it and say that Momentum a no-brainer. The value you get is immense. In retrospect, I’d pay at least 3-4 times what I did to take this course. I feel happy and fully satisfied, and for those of you who are on the fence, I urge you to take the course!

  32. The Momentum course has been fantastic and definitely the best one I have done so far. I has given me much more than I expected and is amazing value for money.
    Marks website has very comprehensive resources . The course itself has gave me an overall view of how the process of setting up an online business works with clear guidance, links and resources for each stage.
    Doing the course has given me a huge sense of relief as I now feel I can stop spending all my time constantly searching the internet for the different resources I need . Now I can just focus on working through the steps this course outlines and when necessary drawing on the additional in depth online courses the website offers. I feel like I have found my ideal OneStop shop at Heart of Business.
    An additional bonus that comes with the course is the Alumini community that you can join for additional support and to practice Remembrance with. Yes, the Remembrance practice. To me it is the secret sauce that other programs don’t have. I find Mark’s weekly Remembrance calls really help me to focus myself and come back to my centre so I can hear my heart’s guidance. As soon as I started doing this on a daily basis it was amazing the way my clientele changed .I was signing up more new clients than usual and they were all looking to deal with their life challenges by making changes inside themselves that brought them closer to their hearts. Even some of my long term clients have started to change and become more open to this approach.
    For me the whole experience has had a sort of nesting feel about it. It feels like I have found a safe nest that provides support and a place where my ideas and plans can incubate and grow AND be nourished at the same time with resources close at hand .
    Thank you so much Mark for your perseverance, commitment and care .

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