(I tied my own bowtie for the first time ever. See there, in the video below? I don’t think I’ve ever worn a bowtie before, let alone tied one. Who knew?!?!?)
To the point… I was recently thinking about marketing and the two different forces that I’ve seen play key roles in my and others’ marketing success.
In the video below, I describe these two forces and how to know which one you need more in your business, and the impact that will have on how quickly you see results.
I’d love to hear how this lands with you and invite you to share in the comments.
With hugs and big gratitude,
Steve Mattus
Heart of Business, Inc.
Every Act of Business Can Be An Act of Love.
p.s. When do you ever have the time and the support to really change your business?
There are 3 topics that every business has to focus on if you are every going to get stable. No, not at start-up, but before you can really enjoy momentum, these three topics are critical.
Business Model, Systems and Teams – the most boring topics imaginable… until you need them.
Then they are exciting! The challenge is that just when it seems your business could be fun, it isn’t. You hit an income ceiling you can’t get beyond, you end up exhausted, frustrated, and feeling like you can’t get the help you need.
This is a hands-on, live program that both Steve Mattus, our Director of Education/systems maven (that handsome devil in the bow tie above), and I, Mark Silver, will co-teach to only 14 people.
Take a look and ask questions. There’s special pricing for those who register before February is over.
21 Responses
Ah, I love your heart, Steve. This articulates something I’ve been wondering about for a long time. I recognize that dilemma that for me sounds something like: If I can only show you what I do, work with you for a moment, I know you will get what I do. Or alternately, we’ll know we’re not a good fit and I can recommend some of my great colleagues.
But the clarity, yeah, that is why I am studying at Heart of Business, because I love the clarity (and heart) here & recognize it’s something I need to learn.
When I talk about creativity, I always say that imagination needs a good structure to support it and the rational mind is such a good friend, when it supports and collaborates with our imaginations. This is what I think increased clarity will do for my business. It will be a support&structure for the art, the love, the heart that flows through my work, as well as make it more accessible for people.
Thank you for this video. I appreciate it. <3
Thank you, Marie! Clarity is so powerful. So is relationship. When they combine it’s magic. There’s room for both. I’m so glad you’re here. <3
Thank you Steve for explaining with a video another very special and important aspect of the heart of business. Clarity is the road map that keeps from getting lost or stuck and is essential to growth both personally and in business. I’m proud of my partner and I for cultivating a culture of love and care with our staff and those who walk through the doors of our shops. As we are an eco-tourism business our promotion is about being nurtured by nature and memorable experiences on the water. We are passionate about providing space for people to come and just be.
My question is about relationships. We have many followers and regular customers over the span of 15+ years. What can we do that reaches their hearts and spurs our relationship on in our newsletters, social media posts – marketing in general? Rather than always informing them I want us to be in the flow of giving, offering, receiving, taking. How does a heart-based service business engage through their marketing?
Well put, Sandra (“rather than always informing”) – I’m curious to see the answer to your question.
Thank you, Sandra! I so appreciate your comment and question!
First… congratulations to you and your partner for your beautiful business. What a gift to the world – a space for people to come and just be. Wow.
How does a heart-based service business engage through their marketing? To be in service, instead of always informing… the curiosity needs to be turned to the clients (or potential clients). What are they needing? What do they talk about? Why do they come to see you? What are they facing when they find you? What kind of healing is available for them? If you listen closely to your clients, you will find an endless bazaar of goodness to write about. When you share healing info through your marketing, it becomes a service more than marketing, and people will reach out, as you did with my video today. And now you and I are in connection. Now we’re starting relationship: You see me. I see you. Hearts connected.
As I think about your clients… I have a dozen things pop into mind immediately about things that could be shared, talked about, illustrated, remembered that I bet would be super-nourishing for folks. I’m sure you ARE listening to your clients – what are they saying, what are they facing, what are they needing which brings them to you? ***How can you support them when they aren’t using your services?*** How does one get nurtured by nature when living in the city? How do you bring a memorable experience on the water home with you? … is that making any sense? Do you see where I’m going with that?
(By the way, we teach this in depth in our Foundations2: Expand Your Reach program.)
Steve, thank you for this video. It so resonates with me. I’ve been getting clearer that I need to be more internally settled and verbally descriptive in explaining my niche and how I work with people but I also need time to do that. Now four years into my practice, I am starting to observe my longer-term (more than a year of working together) and rich relationships with some of my therapy clients, and this is actually helping me know my niche! With these clients who settle down to self-focused, self-in-systems work, I get jazzed, the work flows, I am clearer and more confident and they keep coming to me because it feels a need in their lives and hearts. Thank you!
Thank you, Brenda! Clarity and relationship are symbiotic, aren’t they? And, they can live and grow together. Beautiful description of how you’ve been working with these over the years. Keep up the good work!
Thanks Steve, wonderfully articulate as usual! Yes, helpful for me to think in terms of clarity and relationship being 2 ways of connecting with potential clients. Helps me understand something that seems intuitive about how I connect with people, and that I need to do that connecting because my business marketing is not crystal clear.
Thanks for naming that!
Right on, Amy!!! Thank you! I hope this clarity helps to bring more ease, however you’re marketing! 🙂
Your conversation really hits at the heart of my next step. This is the step I have been struggling with, yet is very necessary to what I do. This has been my passion and I have invested all of time and attention to make this business flourish. However this step you have made me see clearly is the one I have been searching for. I have been trying many things but I now see clearly because of your insightfukness.
So glad it helped, Patrice! Onward!!! 🙂
Thanks, Steve! This really hit home and names my experience. I am good on the relationship part – and IN THE CONTEXT OF THE RELATIONSHIP, I am clear because I pick up on verbal and non-verbal cues and speak to those things that I pick up. How to do that online? That is trickier because I don’t have that immediate feedback with a particular person. One part, I realized after seeing your video, is simply to be vulnerable. Tell my story rather than just fill in the blanks on the marketing template. Then those who relate to the story will jump on-board. Then as you say, for newsletters, respond to the issues that I am noticing am among clients (making sure that it doesn’t seem like I am referring to a particular person). Thanks!
Wonderful to hear, Siddheshwari! Yes!!! It does get tricky, and it’s totally possible when we’re really speaking to hearts – writing as if to just one person. Really celebrating the trust that the right people will jump on board – it’s so true. Really appreciating your comment here!!! 🙂
This video brought me a sense of relief in that once again there was so much clarity for me to grab hold of. It is also true for me too, just like yourself Steve, that I came into the Heart of Business because of Mark’s specificity about business being an act of love.
And what so rang true for me also is not ‘using’ the Divine to have a better business and attract more clients, but actually to have my business be the vehicle to explore my relationship to and with Source so I can be a mirror of that Love. Not there yet, but I am working on it. Thanks so much for creating this video for us and bringing again so much more clarity as to why I do what I do.
Amazing, Daniela! So glad it brought in much needed clarity!
Thanks Steve! This feels like an invitation to focus a little more on the relationships. I am not looking to build a huge and broad business, but to work well with a few solid, local clients who pay well and stick with me. I have been discerning where to focus my energy next, and this helps. It makes me what to dive into the heart of networking home study. And of course, to continue to build the clarity as I go.
This is awesome, Scott. I’m so glad I shared it! Our business models sound similar. What a great frame to work through Heart-Centered Networking through. And yes… clarity will come more in time. Brilliant!
Thank you Steve. I really appreciate this insight. I was stuck in the place of trying to define precisely and it is so refreshing to note that there is another approach for the time being. Aaaah.
Ahhhhhh…. I feel the relief, Dorothy! So happy it brought in some space for you.
Hi Steve,
Thanks for this. This is actually my experience also. I am in a phase right now where my biz is morphing and changing and I know that I need more specificity and more clarity but it is still eluding me. So instead of trying to force the clarity I am working on my relationship building which I know is absolutely fundamental. I know that I have a deep knowledge and understanding of many things which are helpful and beneficial for my clients and it is through my relationship with them that they can see this – they can see through my current lack of clarity in my direction.
Thanks again,
Chelle
Thanks so much for sharing, Chelle! Building relationships will always serve you, where forcing clarity rarely will. It’s such a relief to know that there’s a path through a lack of clarity – one that works and that serves us, our business and our clients until we’re able to get there. Deep appreciation for you and the journey you are on!