Difficult versus uncomfortable

In a recent conversation with a client, she was confronting a possible change in her business that could easily add more than $10,000 in annual revenue to her business.

Of course, issues came up. She said, “This is difficult.”

I have my ear and heart tuned to this kind of subtlety. Sometimes it’s just language, and not really a big deal.

But sometimes it’s a sign of making something much harder than it is.

Difficult versus uncomfortable

Emotions can be huge, and can take up a LOT of space. Sometimes we need a lot of care and support in walking through emotions, and bringing the healing that is needed. I get it.

Yet, sometimes, it happens that we undermine ourselves by using the wrong name for something.

“Difficult” is not the same as “uncomfortable.”

It can be really difficult to figure out applications sometimes. It can take hours of research, calls to tech support, and just plain trying to figure it out. Difficult. Hard.

It can be uncomfortable to ask someone to pay on time, when you’re not used to setting a boundary The actual words, “I’d like you to pay by Wednesday.” are not difficult to pronounce. There’s no physical effort, research, or technical support needed. It’s not difficult in that way.

However, it can be emotionally uncomfortable to say those words.

What we do with difficult versus uncomfortable.

When something is difficult I know that I put it off, to make sure I have enough time to deal with it. If it’s going to take hours, and need support, I don’t try to just do it on the fly.

When something is uncomfortable, I may need a few moments, or minutes, of preparing myself emotionally. But it doesn’t need to be put off or worked at. I don’t need to acquire special tools.

What happened for my client.

She reported shortly after the session that by facing the discomfort in herself, she actually had a conversation, successfully, where the client said “Yes” without any hesitation, and this business shift is starting to happen for her easily. On her way to another $10,000.

The lesson is to please be honest with your heart. Both “difficult” and “uncomfortable” need care and love, but not the same kind.

Is there a potential change in your business that you’ve been calling “difficult” that is actually just uncomfortable? How soon can you make that change if you bring the proper care to it?

With love,

Mark Silver, M.Div.
Heart of Business, Inc.
Every act of business can be an act of love.

Two things!

Thing #1: The Business Model Intensive late in October!

For the first time in more than a year and a half I’m leading our powerful virtual intensive on Business Models. I know that’s one of those potentially alienating business school terms, that’s actually critical for helping your business evolve into profitability without burnout.

If you’re hitting income ceilings and not knowing what to do about it, unwilling to charge insanely high prices, or if you’re just full-full-full and exhausted. Or if you can see the limits in your business, and wondering how it could ever generate the money you really need, then… Business Model.

No more than 20 spots available (at least 4 gone already) and discount available if registered in September.

To see if your business needs this, take a look here:
The Business Model Virtual Intensive

Read, and if you have questions, ask!

Thing #2 : Baltimore, Maryland day long workshop November 8!

The amazing thing for me is that Baltimore is just 90 minutes from where we live now in Harrisburg, and it made it super fun and enticing to have two of my clients support/host a live, day-long workshop in Baltimore, Maryland!

We’re getting the details ready, but we do know it will be a full day on Friday, November 8, and there will only be 25 seats available.

If you’re on our email list, if you want to hear about the workshop, go back to the email and click the link there, so we can notify you.