Have you ever seen someone offer a course or program, and, as a bonus, also offer “life time access?”
Yeah… well… let’s talk about that, as a client of mine and I discussed recently.
Please don’t undermine your business using strategies you’ve gleaned from other businesses, where you either can’t see the entire strategy they are using to make it sustainable, or… maybe there isn’t a strategy there at all!
Any unreasonable bonuses you’ve been offering or planning to offer that you might want to drop? What other take-aways do you have from this discussion?
With love,
Mark Silver, M.Div.
Heart of Business, Inc.
Every act of business can be an act of love.
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4 Responses
I am more cynical than you, Mark.
When I hear “lifetime access,” I wonder whose lifetime we are talking about. Is it the service provider or the client?
If it’s the coach, should I request their Xrays and blood tests before committing?
Even worse than the ongoing service commitment is the ongoing commitment to continue offering the same course or service forever. What if a decade ago you offered lifetime access to an annual course about MySpace? Or what if you decide to retire and sail your raft around the world? Do you have to offer your course via Zoom from mid-ocean?
Do you owe an apology to your clients? Or worse yet, a monetary refund?
I guess I have an issue with commitment… 🙂
Cheers,
Diana
I love this teaching, Mark because I’ve seen this danger in myself and in sensitive, empathic clients: to innocently overgive.
Out of care and out of deep dedication to best practice, but where the need for sustainability is not consciously included into the equation.
There is seeing what our beloved role models and other business owners do and there is what is appropriate for MY offer, MY business, for THIS time.
Thank you for this teaching as it deepens my integration of the principle I heard summarised by Liesel Teversham (a saying from the EFT world):
“In order to be terrific, you need to be specific.”
I love this teaching, Mark because I’ve seen this danger in myself and in sensitive, empathic clients: to innocently overgive.
Out of care and out of deep dedication to best practice, but where the need for sustainability is not consciously included into the equation.
There is seeing what our beloved role models and other business owners do and there is what is appropriate for MY offer, MY business, for THIS time.
It was wonderful Article
Thanks for writing Us!
Hi Mark,
This video was super helpful and clarifying for me – thank you. I’ve traditionally offered lifetime access to my courses, and when I looked at the real costs of this offer last year, I realized that this was keeping my business from being profitable – and costing my business way morethan I appreciated.
Learning this – and hearing your advice in this video – is super helpful in creating offers that are sustainable and nourishing to both my business and my people. THank you!