No, you won’t run out of content ideas

“But there’s no way I can keep coming up with content ideas!”

This is a concern I’ve heard over and over again for years. And yet, for myself, and for my clients, it’s just not true. I’ve been writing for Heart of Business for twenty years, and I haven’t run out of ideas.

Where do you get the ideas? From clients.

I asked a client of mine how many client sessions she had had last week. She’s doing really well, so she had a BUNCH Of them. We started going through them.

“Okay, for your first session, what was the question/concern/meaty topic they were wrestling with.” She proceeded to describe a really interesting situation her client was facing and teaching that she gave on that.

“Okay, how about the second client?” Again, she came up with an interesting situation, and a teaching. Really interesting stuff.

“The third client?” Same thing.

You see where I’m going? You probably even saw where *this* content topic came from, very transparently.

My little secret

When I’m working with my clients, yes, I take notes of assignments for them that are included in the email I send them after the session.

But, I also will sometimes write up a quick sentence. “Getting content ideas from client sessions, writing notes during the session.”

It doesn’t keep me from being present with my client, and I’ve captured a content idea. I currently have at least a dozen content ideas sitting there, waiting to be made into videos or articles.

Even if you only have three or four sessions in a month because your business is in early stages of development, that’s still two or three or more content ideas for you.

I should note here that of course any content I create, or you create, should honor client confidentiality. I change the details, leave out names, do everything needed to keep confidentiality.

My second little secret

I don’t mind repeating myself. I’ve written an article similar to this in the past. In fact, I’ve written related articles a few times over the last twenty years.

Repetition is a hallowed and important part of the learning process. Repeating yourself is just fine. Especially if the details of the story are different each time you tell it, even if the core content is very similar.

Stop worrying about running dry.

I encourage you to put it to the test. Start creating content, even weekly content, and see if you run dry. See if your clients stop coming up with issues and challenges.

And when they do keep telling you about their issues and challenges, make a note, so you can create the content later.

With love,

Mark Silver, M.Div.
Heart of Business, Inc.
Every act of business can be an act of love.

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