Structure as a medicine for your marketing
“I hate being told what to do! I’m a rebel against structure!” Over the years, many clients have told me versions of this. And I may be the worst person in the world to advise around this, because my six-planets-in-Virgo self takes a lot of comfort, sometimes too much comfort, from structure. This came up […]
The world, our hearts, and business
I have, forever, included political content in these Wednesday emails. However, I try to limit it simply because world events often steal a lot of our attention away from our business, and the Divine knows our businesses need tending and care, especially in these times. At the same time, my view of culture and society […]
Marketing to reweave a culture of care
Often business strategies are talked about separate from their impact on our lives and on the world around us. I was talking with my son recently about how I’ve driven in places where billboards were not allowed, and how relaxing it is not to be assaulted by constant commercial messages while one is traveling. Marketing […]
Cultivating Liberation with Anuradha Kowtha
For years now I’ve been taking a very explicitly anti-capitalist approach to business. Some people are surprised by that, because capitalism has done a great job of making people think that capitalism = commerce. But that’s not true. Humanity has had so many different versions of commerce and trade for our entire existence on this […]
The disposable nature of content
I want to tell you something that feels like a secret about content, and it shouldn’t be. But it’s a key to making an impact, freeing your voice and your creativity, and expressing deep care. It’s this: most of the content you create is disposable. I first learned this when working at the Daily Free […]
Content: Why (it’s important) and How (a simpler way to create the good stuff)
“Content creation” is such a strange way of saying the art of speaking up, of sharing your heart, wisdom and expertise. It’s important how we say it, and how we think about it, because in a noisy world, where there is already a lot of content, your content and voice still matters, and maybe matters […]
Coaching clinic on the 3 Journeys of Marketing
One more coaching clinic, because I though this one would really land. It’s from a clinic I held in our Learning Community just last week, on the Three Journeys of Marketing. Although marketing isn’t the only topic we cover, not by a long shot, we do a lot with marketing, because it’s the area people […]
Coaching clinic on copywriting/sales pages
iPeople seemed to really appreciate the intro to the coaching clinic I shared last week, and so I’m inspired to do more. Here’s the intro to a Coaching Clinic I did on copywriting, writing sales pages, from this past August. Copywriting is such an essential part of being in business, and yet it can be […]
Coaching clinic on client outcomes
I wanted to share something different today. Every week I run an open coaching call in our Learning Community. And, once a month, that coaching call is a 90+ minute coaching clinic on a specific topic. The kinds of topics I’ve covered include things like Copywriting, Crafting Your Offer, Bringing Out Your Weirdness, Heart-Centered Launches, Quick […]
About content creation and Minneapolis
I want to talk to you about creating content and how important it is. I got to thinking about this after reading an article about the organized resistance in Minneapolis. Someone was reporting that the level of organizing is unknowable, because so many people are involved at so many levels. “One of the nuts things […]