The anti-concision rant
Can we please let go of “concise” as a primary value in our businesses? Because of the ever-increasing speed of online connection, people have been convinced that they need to communicate everything important in 5 words, in 2 seconds, or you’re done. It’s not true. It’s not true. While it’s also not really effective to take on the […]
[Don’t] Buy Now! Don’t get taken in by the scammers.
This past weekend I had taken my twin sons to a birthday party, and so was standing in the kitchen talking with some of the other adults, away from the unicycle-lego craziness, when I heard yet another story of someone being inappropriately pitched high-priced business training. Luckily, this person was so shocked by the price […]
When your family is always telling you to “just get a job”
My family is made up of entrepreneurs, going back to my mom’s father,“Doc” Eisenberg. One thing I’ve always had in my family is emotional support for running a business. However, many people don’t have that. You might be the first or only person in your family to try to be self-employed. You might find that […]
(Stop!) Selling someone in a single sentence (seriously)
(Stop!) Selling someone in a single sentence (seriously) One of the very first topics we address in our Learning Community Stage 1 Creation is how to say what you do, because it’s so fundamental to how you get clients. And within that topic, one of the very first topics we deal with is what I […]
How to (finally) make business fun
I’m thinking of Martha (not her real name). She’s 46 years old, and about 15 years ago she had a huge opening in her life. This led to a change of career, and she began learning healing work. A few years ago she decided she was ready to start her business. And she has felt […]