Testimonials: Giving by Asking
One of the most challenging things in the realm of marketing that I watch people run up against is getting testimonials from clients. Why should you get testimonials? Well, on the side of your business, they are extremely powerful. Good, honest, authentic, clear, specific testimonials build your credibility, show that you actually have done what […]
Beyond What's In It For Me
I had to write about this- it came up in a discussion group I subscribe to. An email I wrote to the list is actually the heart of what I wanted to say, and I’ve enlarged upon it here. As I’ve been working on expanding my business through the internet, I’ve been spending more time […]
More Than Your Category
I was having a conversation with Zoe, my assistant, the other day. We were talking about her band, Cross-Eyed Rosie, who has been making a big splash recently here in the Pacific Northwest, with their particularly sincere and beautiful blue-grass/folk sound. http://www.crosseyedrosie.com The trouble is, that in the music industry as she knows it, until […]
Launch!
First, a bit of news, and then the punch. My website is finally up and running! There are plenty of tweaks I want to do to it, and continual editing and playing of course, but, in essence I am very, very happy with it. I invite everyone to check it out, and give me feedback- […]
Fundraising? Marketing? SAME THING!
This month I’m going to cater to my non-profit crowd, and all of you pure business types pay attention. While many non-profits would love to have a more solid business sense, there is also much that business can learn from the world of non-profits. I’ve recently been helping different non-profits around fundraising, and I’ve heard […]